Tag: AKELO
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RAPT Commerce has been launched
RAPT Commerce, the latest disruptive offering from RAPT Creative, has officially launched, bringing a revolutionary combination of data-driven marketing, financial services and exclusive in-store activations to South Africa’s informal and […]
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The rise and rise of the township economy
With half of South Africa’s population living in the estimated 532 townships around the country, vast potential lies in the so-called “township economy”. According to Roger Wilco’s 2022 Township CX […]
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Using big data for big impact in South Africa’s main consumer market
Great marketing is an art, but big data has introduced a scientific element to marketing campaigns and smart marketers are relying on data more and more to inform, test and […]
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Does your loyalty programme measure up?
World events have escalated how companies are investing in and prioritising their loyalty programmes. They are no longer a luxury; instead, people have come to expect them as a standard. […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
