Tag: Advertising industry
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Transformation in South Africa’s advertising industry: Moving beyond compliance to genuine change
By Sharleen James, Chairperson of the Association for Communication and Advertising (ACA) & Associate Director at Accenture Song The debate on transformation in South Africa’s advertising industry touches on a […]
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Creating a brighter future for ambitious women in advertising
When Claudelle Naidoo, CEO of GroupM for Sub-Saharan Africa, part of the WPP network, started her agency career in data and analytics, she quickly discovered a disappointing reality: She and […]
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ACA announces 2022/2023 Board of Directors
The incoming Board of Directors of the Association for Communication and Advertising (ACA) for 2022/2023 was announced at the association’s 75th Annual General Meeting held on Wednesday 06th July 2022 […]
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A rapidly changing landscape
By Isla Prentis, Intelligence Lead at Tirisano Consulting It’s that time of the year (again) for us to dive through a mountain of data to comprehend how the overall media […]
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Advertising’s leaders set pathway to Net Zero industry worldwide
Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to apply learning from the UK and plan the roll out of […]
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
