Tag: advertising campaign
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RT launches multi-market anti-neocolonialism ad campaign in Africa
RT has launched a bold new Out of Home (OOH) advertising campaign that drives to the heart of anti-colonialist sentiment across the African continent, and emphasises RT’s commitment to the […]
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Durham Agency highlights PAXI impact with SA Entrepreneurs in “Do PAXI Online” campaign
The spotlight is on local small businesses in PAXI’s latest “Do PAXI Online” campaign, which features the real stories of hustling South African entrepreneurs, showcasing the difference that PAXI’s parcel delivery service makes in their business. […]
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From try lines to trend lines: Jockey® South Africa’s limited edition campaign scores big
Jockey® South Africa, the local arm of the internationally recognised underwear and clothing brand, has like our beloved Springboks also triumphed during the recent Rugby World Cup but in the […]
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Disney’s 100th anniversary year festive campaign centres on the power of wishes
Disney has launched a holiday campaign called “May Your Wishes Come True” focusing on the power of wishes for its 100th anniversary. The campaign includes the first live-action festive ad, […]
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Meet Dr. Dokta: The self-proclaimed “craving specialist” behind Chicken Licken’s #CureTheCraving campaign
Chicken Licken® Hotwings® have become a national addiction for Mzansi. The craving for these spicy wings has become a cause for concern. That’s why Chicken Licken® has launched #CureTheCraving, a […]
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Hansa’s “Have They Skipped” campaign heroes age and experience
When Hansa Pilsener approached them with the brief to make older millennials love Hansa again, the Joe Public Cape Town team immediately saw the opportunity to make something standout. Most […]
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African Bank launches “You Audacious People” campaign
In a time when South African consumers face daunting challenges, it takes remarkable audacity to envision a brighter future. If you resonate with this sentiment, you will likely find yourself […]
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Nedbank launches latest campaign – giving South Africans a reality check
Leading up to Savings Month, Nedbank in partnership with agency Joe Public launched their latest campaign showcasing the harsh reality of not saving enough for retirement. ‘90% of South Africans […]
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South Africa’s diversity is the fuel for MotorHappy’s new ad campaign
What do #blackaerial and MotorHappy have in common? It’s the theme of motoring solutions company, MotorHappy’s first advert in their new and entertaining Be Savvy campaign. The Be Savvy digital […]
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Prodigious brews fresh print campaign for NESCAFÉ: Decaf your mind
We live in a world where information is constantly being thrown at us. From news headlines to social media notifications to the unending pressures of daily life – it can […]
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Lay’s launches “No Lay’s, No Game” with local football legend Lucas Radebe
Watching football with your friends is good, but watching football with friends and Lay’s is even better. Football is more than just a sport for South Africans, it’s part of […]
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Courvoisier’s “Welcome to our Maison” campaign celebrates iconic influencers
Social media influencers, creators and celebrities alike are consistently and increasingly being placed at the centre of brand advertising campaigns, vying for the attention of consumers and enticing them to […]
As South Africans, having stories woven into the fabric of everyday life is an age-old The top 10 outsourcing myths debunked
Outsourcing is surrounded by misconceptions. Dispelling these is crucial for businesses to make informed decisions RPI Honors Lianne Booth of Achievement Awards Group with Recognition Champion Award
Lianne Booth of Achievement Awards Group was awarded the Recognition Champion Award by Recognition Professionals Radisson Hotel Group appoints Hook, Line & Sinker
Radisson Hotel Group, one of the world’s leading international hotel groups, has appointed award-winning and Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take 8 reasons why your business may get hacked
By Warren Bonheim, MD of Zinia No matter how big or small, any business can Top marketers and academics will share key insights at this year’s AMC Conference
Speakers at the upcoming African Marketing Confederation’s (AMC’s) third annual conference include professionals with multiple TikTok announces industry-first sub-Saharan Africa Safety Advisory Council
TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa, with 2024 Effie Awards finalists announced
Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards IMM Institute helps drive entrepreneurial success through new Associateship Category and Innovation Hub
