Tag: Accenture Song
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The next shift in commerce: Why SA businesses must become “unmissable” to AI
By Adheesh Ori, Customer and Growth lead for Consumer Goods & Services, Retail and Automotive at Accenture Song & Rajesh Duvooru, Commercial Account Director for Consumer Goods & Services at […]
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Accenture Song announces a strategic leadership change in South Africa
Accenture Song has announced a strategic leadership change in South Africa, reinforcing its commitment to driving technology-powered, experience-led transformation across the African continent, powered by creativity at its core. Effective […]
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Transformation in South Africa’s advertising industry: Moving beyond compliance to genuine change
By Sharleen James, Chairperson of the Association for Communication and Advertising (ACA) & Associate Director at Accenture Song The debate on transformation in South Africa’s advertising industry touches on a […]
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Five macro trends projected to shift the relationship dynamic between people and businesses in the coming year
Following several years of constant global instability, people are gaining greater access to emerging technologies — including AI, web3 and tokenisation — advancing the next generation of creativity, community and […]
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When the growing gets tough, become life-centric
By Haydn Townsend, Africa Lead for Accenture Song in Africa Many are turning to technology in the hopes that a new digital approach will reshape their operations and keep them […]
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Most companies are struggling to be relevant to their customers
By Haydn Townsend, Managing Director for Accenture Song in Africa External economic, cultural, environmental and political issues affect individuals more than ever, complicating life and making purchasing decisions more complex. […]
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Decluttered marketing that delivers data-driven experiences
By Moagi Bodibe, Marketing Services and Transformation Lead for Accenture Song, Africa The fact that 57% of marketing executives admit they often don’t have the data to understand customers or […]
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Accenture announces Accenture Song
Accenture has announced that Accenture Interactive will now go to market as Accenture Song. The move reflects the company’s post-pandemic world-class services that reinvent customer connections, sales, commerce and marketing, […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
