News
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Behind Cartrack’s New R150 000 Warranty TV Commercial
When Cartrack embarked on finding a key message that it wanted to convey in its new TV commercial (TVC), it decided to focus on a promise it made to South Africans, which no competitor has been able to match.
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What Digital Customer Engagement Really Demands
In today’s version, it is the on-going integration of technologies that is tipping the balance and causing a changing of the guard.
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MEC Nota Bene enables deaf students for business
MEC Nota Bene has partnered with eDEAF, to sponsor and oversee the education of three new students at the school.
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The IAB and AAA School of Advertising launch new accredited Digital Media Marketing curriculum
This part-time course includes 30 intensive, two-hour lectures held at the Johannesburg campus of the AAA School of Advertising from the 21 July 2014 to the 1 November 2014.
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Activating The Brand Connection With a Nex Invasion
As a marketing professional you must spend quite a bit of time meeting clients, suppliers and those people who don’t really fit into either category or which defy classification.
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British Airways (operated by Comair) makes it three in a row
British Airways (operated by Comair) has been recognised as the top airline in the Airline Industry Category at the 17th annual Ask Africa Orange Index awards ceremony.
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Philani Dlamini takes the helm at Consulta
Leading market research and managing consultancy firm, Consulta, has appointed Philani Dlamini as its new Chief Executive Officer (CEO).
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Exploring EIP on the MFP
What is EIP? It is the Xerox Extensible Interface Platform (EIP) on the Multifunctional printers (MFP).
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Shooting for the stars: Madex expo enters second year
Completely obsessed with marketing? – from digital and social media to advertising, PR and everything in between - Madex 2018 will take place on 6 and 7 June this year at Sandton Convention Centre.
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Alcohol harm reduction a priority
Renewed efforts by the Association for Alcohol Responsibility and Education (Aware.org) to reduce alcohol related harm in South Africa have been well received by its stakeholders, members and the media.
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Rhino Ranger returns to stop the demand for rhino horn in Vietnam
Vietnam is the world’s largest recipient of illegal rhino horn from South Africa.
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Fuuzle: new supplier of information from across the globe
Fuuzle aims to have 15 to 90 million regular users in the near future.
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
