News
-
Drinking a Coca-Cola, any Coca-Cola, makes the moment special
On 19 January, at an event in Paris, the company’s Chief Marketing Officer, Marcos de Quinto, revealed a new ‘One Brand’ global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the iconic Coca-Cola brand positioning in one global creative campaign, ‘Taste the Feeling’.
-
MEBU roadshow in Cape Town
The MEBU marketing team recently held a three-day roadshow in Cape Town.
-
Welcome to Land Rover Country
The outdoor creative has been tactically placed on sites on the outskirts of cities and on routes leading to key local destinations.
-
Cadbury Dairy Milk Chocolate-loving Martians have invaded Earth!
Earlier this year, Cadbury Dairy Milk launched its interstellar TV Commercial, showcasing a lovable group of Martians who discover a stash of chocolate, which gets them dancing with irrepressible Joy!
-
Google Shopping expected to significantly shift the ecommerce landscape in SA
Google Shopping has delivered excellent results for global brands and with a South African launch immanent, global search and digital marketing specialists, Clicks2Customers, looks at what local brands should be doing to ensure they are not left behind when the virtual doors open.
-
Spanish Prime Minister takes part in the 8th WPRF 2014
Leading through communication
-
Whiskas scoops coolest pet food award
For the second year in a row, since the category was introduced in 2017, Whiskas has come out on top at the 2018 edition of the Sunday Times Generation Next Awards for the Coolest Pet Food.
-
Tastic Red Pot Campaign brings home a Global Smarties!
Global Smarties is a fantastic achievement
-
Genesis champions new film-makers as part of expanded Origins partnership with Great Big Story
Luxury automotive brand Genesis is expanding its partnership with Great Big Story by renewing its exclusive yearlong sponsorship of the Origins channel and the creation of a fellowship program dedicated to supporting and showcasing emerging film-makers.
-
Growing sales in your own backyard
I often receive e-mails from people that just are simply doing it wrong.
-
Forecast Or Fail: an indispensable skill for every business
Forecasting is one of the most misunderstood and poorly applied business practices in South Africa, and around the world, today.
-
AR and VR add clout to visual marketing for SA brands
While much has been written about augmented reality (AR), virtual reality (VR) and the more futuristic artificial intelligence (AI), for the mass market in South Africa, these technologies are still the stuff of stories.
As artificial intelligence (AI) and the African Continental Free Trade Area (AfCFTA) reshape the marketing BRC confirms 1 January 2027 launch for Total Video Measurement
The Broadcast Research Council of South Africa (BRC) has confirmed that Total Video Measurement (TVM), Jacaranda FM reveals the Top 10 entrepreneurs in this year’s “Her Perfect Pitch” competition
Jacaranda FM has officially announced the Top 10 entrepreneurs selected for the latest edition of its …
By Shobana Sruthi Mohan, Enterprise Analyst at ManageEngine For the past two years, enterprise AI The era of “feel-good marketing”: Why positivity and purpose-driven storytelling is cutting through the noise
From rising living costs and global uncertainty to the relentless pace of the 24-hour news Community involvement cannot sit on the margins of a media business
By Dimakatso Manganyi, HR Manager and Corporate Social Investment Lead at Kaya 959 When more DOOH is rewriting the rules of game day
As fans take the action beyond the stands, digital out-of-home gives brands a way to Anthropic and Salesforce announce Claudeforce & Salesforce in Claude
Salesforce and Anthropic are announcing Claudeforce, an expanded strategic partnership bringing Claude’s intelligence and reasoning Why the best business strategy is nothing without a clear execution strategy
By Thuto Motsie CA (SA), CEO of Thamani When a company develops a business strategy Africa’s AI opportunity starts with infrastructure and independence
