News
-
McCann Joburg partners with Mastercard for Rugby World Cup 2023
McCann Joburg, in partnership with Mastercard, have launched an inspiring Rugby World Cup 2023 campaign aimed at embracing the spirit of the game, on and off the field and to […]
-
Bokomo launches TVC amid evolved brand positioning
Iconic South African brand, Bokomo, has launched a new brand positioning. This centres on eye-catching new packaging, which really helps the products stand out on-shelf and features a new television […]
-
Eskort launches a SPRING cooler BOX in an unforgettable way
On Tuesday, August 8th, the social media streets were buzzing over a billboard with an apparent spelling error. The billboard in question was at O.R. Tambo International Airport. It had […]
-
South African companies struggle with productivity
Zoho Corp., a leading global technology company, announced that it has grown 73% in new revenue in South Africa in 2022. The company, which opened its second office in the […]
-
The value of internships in our industry culture
By Rogan Jansen, Partner and Creative Director at DashDigital Studio It’s a global problem: many qualified young people struggle to find jobs despite having degrees because they lack experience. Of […]
-
From profit to purpose: Rethinking media’s role on days of historical significance
First female Chief Executive Officer (CEO) at Publicis Groupe Africa, Koo Govender calls for a rethinking of the marketing and media industry’s role on cultural and historical days of significance. […]
-
Embrace AI but be aware of the data pitfalls for the unwary
By Brian Civin, Chief Sales and Marketing Officer at AfriGIS Artificial intelligence (AI) has made impressive strides over the past five years, with ChatGPT’s mainstream success marking an inflection point. […]
-
The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past […]
-
Automation vs. obsolescence: How AI is reinventing the role of the digital marketer
By Grant Lapping, digital executive at +OneX From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, […]
-
Plus 94 Research celebrates its 25th anniversary
Plus 94 Research, the largest independent South African and black-owned research company in the country, celebrated its 25th anniversary on 1 August 2023. The beautifully decorated event, which happened at […]
-
Paddington Station steams through The PRISM Awards 2023
Clever. Creative. Brand-centric. Inspired… and inspiring. These are the words used by the judges of the 2023 PRISM Awards to describe what sets Paddington Station and its consumer campaigns apart […]
-
Tell the truth and tell it fast: Crisis communications in an “always-on” world
Nicky James, managing director at Tribeca Public Relations Crises can be unpredictable, impacting businesses of all sizes and industries. However, the approach to crisis management today has undergone a significant […]
Heinz is bringing more than 150 years of heritage to South Africa with a Heinz Before you rewrite the strategy, check whether execution is the real problem
By James Hughes, Business Coach at Grow Leaders are often too quick to blame the Provantage changes the question with Programmatic-Enabled Digital Place-Based Networks
Provantage’s launch of programmatic buying on Mall TV, the first of its Digital Place-Based Networks Why TVCs still matter in a hyper-digital world
In a world of scrolling feeds, six-second videos, personalised algorithms and audiences moving constantly between Menlyn Park Shopping Centre takes home 14 awards at 2026 SACSC Footprint Marketing Awards
Menlyn Park Shopping Centre has taken home 14 awards – including one Gold, nine Silver Why Kaya 959 backs the case for continued marketing investment
Every recession produces the same instinct: when budgets tighten, marketing is the first line cut. The real test of agentic AI is accountability, not autonomy
By Nicol Germishuis, vCIO at IPT When businesses talk to me about agentic AI, the Navigating the intersection of sanctions and international arbitration
By Trevor Versfeld (partner), Chandni Gopal (partner) and Katy Hindle (consultant) at Webber Wentzel It Employee engagement runs on an emotional contract
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Every employee signs a formal Why businesses must shift focus from printer price to total cost of ownership
