News
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The BRC releases updates and dates for various media research projects
Television Universe update In order to provide a much-needed 2023 television universe update, the Broadcast Research Council of South Africa (BRC) commissioned a new Television Establishment Survey (ES). The Television […]
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One-eyed Jack wins exciting new business across PR and events divisions
One-eyed Jack, the award-winning PR, marketing and events agency, has secured two new major clients, further cementing its position as a powerhouse in the industry. Following a four-way pitch, One-eyed […]
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OLIVER increases operational and cross-functional capabilities with new senior appointment
In-house digital agency, OLIVER South Africa, is increasing operational and cross-functional capabilities with the new senior appointment of its all Africa client service director. Yuvisti Ramgulam joins the OLIVER team […]
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McCann Joburg partners with Mastercard for Rugby World Cup 2023
McCann Joburg, in partnership with Mastercard, have launched an inspiring Rugby World Cup 2023 campaign aimed at embracing the spirit of the game, on and off the field and to […]
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Bokomo launches TVC amid evolved brand positioning
Iconic South African brand, Bokomo, has launched a new brand positioning. This centres on eye-catching new packaging, which really helps the products stand out on-shelf and features a new television […]
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Eskort launches a SPRING cooler BOX in an unforgettable way
On Tuesday, August 8th, the social media streets were buzzing over a billboard with an apparent spelling error. The billboard in question was at O.R. Tambo International Airport. It had […]
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South African companies struggle with productivity
Zoho Corp., a leading global technology company, announced that it has grown 73% in new revenue in South Africa in 2022. The company, which opened its second office in the […]
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The value of internships in our industry culture
By Rogan Jansen, Partner and Creative Director at DashDigital Studio It’s a global problem: many qualified young people struggle to find jobs despite having degrees because they lack experience. Of […]
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From profit to purpose: Rethinking media’s role on days of historical significance
First female Chief Executive Officer (CEO) at Publicis Groupe Africa, Koo Govender calls for a rethinking of the marketing and media industry’s role on cultural and historical days of significance. […]
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Embrace AI but be aware of the data pitfalls for the unwary
By Brian Civin, Chief Sales and Marketing Officer at AfriGIS Artificial intelligence (AI) has made impressive strides over the past five years, with ChatGPT’s mainstream success marking an inflection point. […]
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The latest strategic decision-making MAPS® data is now available
The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past […]
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Automation vs. obsolescence: How AI is reinventing the role of the digital marketer
By Grant Lapping, digital executive at +OneX From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, […]























