Champion, Manhattan and Candy Tops empower communities through football
The iconic South African confectionery brand Champion, together with Manhattan and Candy Tops, is celebrating the outstanding success of the Champions for Africa campaign, which ran from 1 September to 31 October 2025.
As part of the initiative, Champion donated exclusive Champion branded soccer kits, which have since been handed over to local community teams in the areas where participating wholesalers operate, reinforcing the campaign’s focus on uplifting and supporting South African communities.
Driven by the unifying spirit of football, Champions for Africa celebrated the energy, pride and community strength that define South Africa’s neighbourhoods. The campaign highlighted and honoured the dedication of wholesalers who bring these beloved confectionery brands to customers every day, while also empowering them to make a positive difference where it matters most.
‘Our wholesalers are the heartbeat of our business,’ said Nokulunga Dlamini, Brand Manager at Premier Confectionery. ‘Through Champions for Africa, we were able to recognise their efforts and support them in uplifting their communities in a memorable and impactful way.’
Championing communities through football
A key highlight of the campaign was the opportunity for participating wholesalers to win additional exclusive Champion branded soccer kits, further extending the initiative’s reach as these kits were donated to local community teams. This celebrated South Africa’s passion for football and reinforced Champion’s commitment to community empowerment and collaboration.
‘Football has always been a unifying force in Africa,’ said Dlamini. ‘By working with our wholesalers to donate soccer kits, we supported a sport that brings people together, inspires young people and strengthens local connections.’
Campaign overview
– Duration: 1 September to 31 October 2025
– Brands involved: Champion, Manhattan and Candy Tops
– Objective: To celebrate and empower wholesalers through recognition, rewards and community upliftment
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