Sweet victory for Riverbed as it lands Mondelēz International SA PR account
Multiple award-winning agency Riverbed, has added another iconic brand to its portfolio, with its appointment as the public relations partner for Mondelēz International, South Africa following a highly contested pitch process. The scope of work includes PR, reputation management and crisis communications.
The win marks a new chapter of collaboration between the agency and the global snacking leader, whose portfolio includes household favourites such as Cadbury, Lunch Bar, Chappies and Halls.
Juliet Tshele-Modise, Corporate and Government Affairs, Country Manager at Mondelēz International, commented: ‘We are excited to bring Riverbed onboard as our strategic partner. Their expertise in strategic thinking, combined with their human-centred approach, makes them an ideal partner, as we work to build meaningful connections with our stakeholders and communities. This partnership will amplify our ability to share our purpose and demonstrate the positive impact that Mondelēz has in driving the future of snacking in Sub-Saharan Africa.’
Monalisa Zwambila, CEO of Riverbed, added: ‘This is a truly sweet victory for our team. Mondelēz is a brand that resonates with millions of South Africans, and we’re proud to partner with a company that shares our passion for authentic storytelling. At Riverbed, we believe in earning attention through work that moves people – and this partnership is an opportunity to do just that.’
At the heart of Riverbed’s winning approach lies its proprietary philosophy, “Earned Advantage”. This is a belief that when brands truly care, they connect in culture, which results in earned advantage that can’t be paid for but can be experienced, talked about and shared. Ultimately, creating positive impact.
Mondelēz South Africa’s appointment of Riverbed underscores the agency’s growing reputation for strategic, insight-led communications and its ability to craft narratives that connect people, brands and culture.
As artificial intelligence reshapes industries across the world, a recent World Economic Forum article highlights Advertisers are planning TV for a consumer that no longer exists
By Leslie Adams, Sales Director at Reach Africa Switch on the TV at home and Is African creativity the world’s most undervalued asset?
By Anthea Whitehead, Cape Town Campus Manager at AAA School of Advertising Africa does not BOO! Campus Media generates more than R25 million in alternative income for partner South African universities
A commercially proven partnership model developed by Campus Media, a South African business operating at Africa’s leading communications association announces landmark AU partnership for its 2026 Africa conference
The International Association of Business Communicators Africa Region (IABC Africa), Africa’s leading business communication association, Why great ideas don’t necessarily translate into great businesses
Entrepreneurs often believe that success starts with a great idea. It doesn’t. Ideas are plentiful. Basetsana Kumalo, Bryan Habana and more to speak at the MANCOSA Jacaranda FM Business Breakfast
Some of South Africa’s most respected business leaders, entrepreneurs and high-performance achievers will take to “This is madness”: The honest strategy behind Distrikt 9’s partnership with the Loeries
It’s a complex time to be in the creative business. So when independent creative agency The MediaShop strengthens leadership team
The MediaShop has announced the promotion of Jedd Cokayne from Business Unit Head to Deputy Uniting for purposeful action to alleviate homelessness in Johannesburg
