PRISA shapes the future of PR & communications in Africa with 2025 PRISMS Summit
The Public Relations Institute of Southern Africa (PRISA) hosted the PRISMS Summit 2025 on 16–17 October 2025 at the Radisson Blu Hotel, Sandton.
Over two days, the summit brought together leading professionals, academics, policymakers and innovators to explore how public relations and communications can drive trust, credibility and leadership in a rapidly changing world.
With plenary sessions, breakaway streams, leadership insights and powerful networking opportunities, delegates engaged in high-level conversations and practical learning, all designed to raise the standard of practice across Africa by driving critical dialogue, innovation and professional development.
This year’s program included high-level discussions on:
– AI Safety & Governance: Ensuring ethical use of emerging technologies
– PR Professionalism: Building credibility and accountability in the industry
– Leadership & Agency excellence: Empowering practitioners to lead change in boardrooms and beyond
– Professional roundtables: Collaborative exchanges with leaders from across Africa
Bradly Howland, President of PRISA, said the summit comes at a pivotal moment for the profession: ‘PR and communications are no longer peripheral functions; they are at the heart of reputation, trust, and leadership in society. The PRISMS Summit is not only a platform to share knowledge but a movement to redefine the role of communications in shaping Africa’s future.’
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