Group Africa Marketing appoints Sechaba Makume amidst strategic restructure
Group Africa Marketing, the integrated powerhouse behind leading below-the-line agencies such as Exp, Turnkey Logistics and The Grind PR, has announced a shareholder and leadership restructure, appointing Sechaba Makume as its new CEO, effective immediately.
Sechaba returns to the Group, where he began his career at Exp nearly two decades ago, bringing with him a wealth of Pan-African experience in sponsorship, experiential and content marketing, having led campaigns for brands like Discovery, MultiChoice, MTN, Coca-Cola, Unilever and Mercedes-Benz.
Sechaba will working closely with Carol Abade, CEO of EXP’s broader Pan-African operations, on driving deeper integration of platforms and people across the nineteen offices across the continent. Sandile Ndzekeli, the visionary who has led the South African business for over 20 years, will transition into the role of Group Chairman as he focuses on other business interests outside of Group Africa Marketing.
‘We’re incredibly excited to have Sechaba as a shareholder and CEO,’ said Sandile Ndzekeli. ‘His return marks a full-circle moment and we have full confidence in his ability to lead the reimagination of the next chapter as one of Africa’s leading data-driven branded entertainment agencies.’
Carol Abade, Board Member, added: ‘Sechaba has a deep understanding of the African landscape. His strong client relationships make him ideal to strengthen our presence and partnerships across the continent.’
Reflecting on his appointment, Sechaba Makume said: ‘Group Africa Marketing pioneered the connecting of brands to consumers through experience. I’m honoured to lead this next chapter of Group Africa Marketing and excited to work with our talented teams across the continent to help brands leverage the convergence of tech, data, media and creative to remain connected to the African consumer.’
This leadership shift marks a bold evolution in the group’s journey aligning its structure to meet the dynamic demands of Africa’s fast-changing marketing and sponsorship landscape.
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