Investec marks International Zebra Day with out of the ordinary Out of Home

Investec recently celebrated International Zebra Day by showcasing its popular brand icon with a zebra crossing of a different kind. A dazzle of wild zebras appeared to trot across the intersection outside the leading international bank and wealth manager’s Sandton offices – thanks to the magic of computer-generated imagery (CGI).

Investec collaborated with its lead creative agency, Leagas Delaney and hyper-realistic CGI specialists, RunFlyJump, to craft this impactful Out of Home experience.

‘Investec is always exploring innovative ways for our brand to show up as freshly consistent – and there’s nothing more out of the ordinary than seeing the striking African zebra in the heart of the city,’ said Investec’s Group Chief Marketing Officer, Abey Mokgwatsane. ‘We are thrilled with the engagement the video has received, clearly demonstrating that our clients and stakeholders share our affection for our brand icon.’

The video has garnered over 3.9 million views and reached more than 4.8 million social media users across Investec’s Instagram, Facebook, LinkedIn, YouTube and X channels.

Investec is renowned for its distinctive culture and compelling employee value proposition, frequently being recognised as a top employer in South Africa.

‘Our offices in 12 countries around the world were abuzz with excitement last week as our people donned black and white, stripes and even full zebra costumes to celebrate,’ Mokgwatsane added. ‘This annual occasion allows our people to express their pride in the organisation they represent, as they continue to bring our purpose “to create enduring worth” to life.’