Hook, Line & Sinker welcomes Tayla-Jade Coenraad as PR Account Manager

In response to a string of client wins, integrated Public Relations and Marketing agency, Hook, Line & Sinker (HLS) has appointed Tayla-Jade Coenraad as PR Account Manager, fortifying its expansion trajectory.

Founded in 2019, HLS has firmly established its reputation over the past five years as a popular, award-winning PR agency serving a diverse clientele, encompassing local start-ups to global power brands. With her expertise in PR and communications, Coenraad joins the HLS business division, contributing to the advancement of the agency’s comprehensive 360-communications campaigns that drive its Paid, Earned, Shared and Owned (PESO) offering.

With 10 years’ industry experience servicing some of the country’s most beloved blue-chip brands across financial services, technology and lifestyle & leisure sectors, HLS Business Unit Director, Emma Rijkers celebrates the new addition to the team. She enthuses, ‘We welcome Tayla-Jade at a very exciting time. This year has seen the agency celebrate several significant client wins and we’re looking forward to her fresh perspective and creative ideas towards delivering even greater impact and value across our business division.’

HLS won silver for South Africa’s Best Small PR Consultancy of 2023. In addition, the agency was also a finalist for Business Partner’s “SA Entrepreneur of the Year” and won Best Creative PR and Communications Agency in South Africa. The agency’s successful three-step approach helps brands to find the right story Hook, by selecting the best communications Line, to deliver the ultimate campaign Sinker. HLS’ expertise extends across public relations, marketing, advertising and social media, reaching across Africa, Middle East and Europe.