Campaign launched to celebrate the unsung heroes in our communities

Firstwatch Whisky has launched the “Here’s To Those” campaign, a heartfelt initiative dedicated to celebrating and rewarding the tireless efforts of everyday heroes within our communities. These are the individuals who quietly dedicate themselves to building better lives for their families and communities. As a brand deeply rooted in community, Firstwatch Whisky has a rich history of supporting, uplifting and celebrating individuals through various impactful campaigns.

A legacy of support and recognition

Over the years, Firstwatch Whisky has demonstrated its commitment to recognising and rewarding hardworking South Africans. Through initiatives like the “Firstwatch Whisky Entrepreneur’s Challenge”, the brand has provided entrepreneurs with much-needed support, including hands-on experiential learning from the country’s leading business experts. At these workshops, entrepreneurs pitched their business ideas to a panel of judges, with the winner receiving cash and business support for their existing or start-up businesses.

Previous winners continue to engage as brand ambassadors for Firstwatch Whisky, supporting new initiatives such as the “Here’s To Those” campaign.

Celebrating everyday heroes

The new initiative aims to honour those individuals who work tirelessly behind the scenes to improve their communities. Those who often go unrecognised will now have the chance to be celebrated and rewarded. Prizes include the opportunity to win a home renovation worth R150 000 as well as a share of R250 000 worth of building materials from BuildIt.

‘We all have that special person who always puts others first, expecting nothing in return. But even they deserve a reward for their quiet strength, which is why we are giving people the opportunity to reward their heroes for being community anchors. This campaign is not a once-off project but part of our longstanding commitment to community and reward,’ says Kelly Johnson, Portfolio Head at Edward Snell.