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Red Ribbon Communications joins Stop Working For Change and closes on International Women’s Day

In celebration of International Women’s Day on 8 March, Red Ribbon Communications has decided to close its doors and join the Stop Working For Change campaign, a global initiative advocating for equality of women in the workplace, particularly in the communication sector.

In the current context where inequalities persist, it is crucial to highlight that:

– The number of female CEOs is 30 % in South Africa, according to a SNG Grant Thornton Women in Business Report 2023.

– The gender pay gap between men and women in this country is between 23% and 35% according to a Baker McKenzie report.

– In the South African news media, only 36% of women are in top management, states a Bill & Melinda Gates Foundation report.

Beyond closing its doors on International Women’s Day, Red Ribbon Communications commits to donating 24 hours of pro bono work to the NGO 18twenty8®’s Big Sister Network, dedicated to mentoring their Little Sisters during their undergraduate studies.

Ronelle Bester, founder and account director at Red Ribbon Communications says: ‘Joining the movement Stop Working for Change isn’t just about making a statement; it’s about making a difference. By participating in this initiative, you’re not only amplifying your voice but also taking concrete action towards a brighter, more equitable future. Join the campaign today and be a catalyst for change.’

With this, Red Ribbon Communications joins forces with other agencies from Australia, Ecuador, France, Germany, Japan, Portugal, Singapore, Spain, the United Kingdom and the United States in a movement driven by Canela, The Iberian Impact Agency. This movement raises its voice against workplace gender inequalities, emphasising the need for real change.

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