Keys Communications unlocks more storytelling with Mozambique expansion
Multi award-winning black female-owned outdoor advertising company, Keys Communications, has expanded its pioneering innovative storytelling prowess to Mozambique. Keys Communications, which already has a presence through notable projects in Botswana and Zimbabwe, recently bagged PepsiCo in Mozambique as a client and will be spreading its wings by taking its well-known outdoor solutions to the country.
The company’s innovations have revolutionised the way brands connect with audiences in townships, transforming these vibrant communities into canvases for compelling narratives. With a focus on innovation and impact, Keys Communications has developed a unique portfolio of Out of Home (OOH) solutions that resonate with township audiences throughout the SADC region.
These include Wi-Fi wall murals, commercial graffiti, selfie walls and ambient branding, all designed to seamlessly integrate with the local environment while delivering impactful brand messaging. Its in-house research-based innovations such as 3D with LED; Wi-Fi enabled walls and wall media insights have also ensured the company remains an industry leader.
In 2022, Keys Communications won the GroupM’s Rising Star Out of Home Innovation Award in recognition of their amazing work and contribution. In South Africa alone, the company has transformed spaza shops, taxi ranks and even Central Business Districts, infusing these spaces with personality and enhancing their appeal to both residents and visitors.
‘Townships are the heart and soul of Africa, and they deserve to be seen and heard,’ said Anisa Kale-Ngwapa, Founder and CEO of Keys Communications. ‘Our mission is to empower brands to connect with township audiences in a meaningful and authentic way, while also uplifting these communities through our CSI initiatives.’
As Keys Communications continues to expand its footprint across the SADC region, its vision remains clear: to empower brands to connect with township audiences through innovative and impactful OOH solutions, while simultaneously contributing to the social and economic upliftment of these vibrant communities.
Grocery and FMCG ecommerce represents a massive growth opportunity for South African retailers, at a South Africa becoming a high-risk territory for collaboration, warns DGSA
The Directors Guild of South Africa (DGSA) has expressed concern over U.S. President Donald Trump’s Salesforce redefines business intelligence with Tableau Next
Organisations today face a data paradox: they need to make fast, intelligent decisions but are Understanding South Africa’s payroll legislation
Managing payroll isn’t just about paying salaries; it’s a legal minefield that can cost your Innovation is not a department, it’s a demand
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
