Riverbed wins MSC Cruises and gets on board!
Multiple award-winning agency Riverbed has won the MSC Cruises PR account in a fiercely contested pitch. MSC Cruises, is the world’s largest privately held cruise company. The scope of work includes PR, Reputation Management and Crisis Communications.
Monalisa Zwambila, CEO and Founder of Riverbed, says the appointment is yet another milestone in realising the agency’s growth ambitions. ‘This is a significant win for us,’ she says, ‘as we have embarked on a strategy to focus on growing our PR practice. We have spent a considerable amount of time moving PR out of our integrated offering, to a stand-alone business that can offer companies a holistic suite of PR services, whilst still delivering on integrated PR-led campaigns that the agency is known for.’
The agency has developed a unique Care Framework, which uses Carepoints to align strategy with what customers and consumers value. ‘Our Care Culture Philosophy is a key differentiator for us and it’s encouraging to see clients lean in because of the value our proposition is able to unlock.
Riverbed is one of South Africa’s most awarded agencies for PR, leading in wins in both 2020 and 2021 and was ranked 8th Mid-Sized agency at the Loeries in 2022.
‘We love that we get to partner with a passionate team that has a shared vision and philosophy. This win is a demonstration of our strategic capability brought to life by our belief in the power of care. We look forward to working with the MSC Cruises team,’ Zwambila concluded.
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