Motify launches to accelerate digital transformation of SA automotive sector  

Pinewood SA and Ampersand Communications have merged to launch a consolidated offering called Motify™. The new offering aims to accelerate the two organisations’ shared vision of transforming the automotive industry through service delivery. 

The two companies, which already shared multiple stakeholders and clients, have worked hard to ensure that Motify will be a people-driven auto-tech business that provides customers with a single point of reference for all their digital needs.

‘At a time when all business sectors are undergoing radical digital transformation, the automotive sector cannot afford to be left behind,’ says Motify Managing Director, Julie Caldicott. ‘Motify will help dealerships and service centres accelerate their digital transformation efforts by making their digital offerings easier to use, more integrated and more customer centric. Ultimately, that will mean increased satisfaction for customers, further building their trust and loyalty for all their vehicle needs.’

Pinewood SA services more than 30 manufacturers with its dealership operating systems focusing among other things, on vehicle sales, parts, the workshop and accounts, together integrating these different divisions for a lean and effective running of a dealership.

Ampersand, meanwhile, is known for its value-add services to automotive dealerships across South Africa with a focus on customer satisfaction and retention, marketing and brand-strategy development.

In addition to the Pinewood Dealer Management System (DMS), Motify offers customers access to a broad set of value-added services, including processing consultancy, proactive workshop bookings, aftersales marketing campaigns, business intelligence (BI) and API integrated website development.

‘We believe that Motify has the potential to fundamentally transform the way auto-dealerships operate in South Africa and to put people at the heart of the industry,’ Caldicott concludes. ‘We can’t wait to see how big a positive impact it has on both existing and new customers.’