Celebrating a true South African legend – Bokomo turns 100 years young
One of South Africa’s favourite breakfast brands, Bokomo, is turning 100 this year. And to celebrate this huge milestone, a special TV commercial was created showcasing lovable characters that illustrate how wisdom gained over the years is wisdom shared.
The TVC shows a precious relationship between a grandfather and his granddaughter on a journey of discovery, where the grandfather shares beautiful moments, imparting some valuable wisdom to his granddaughter, which she eventually shares with her pet duck.
‘The story really demonstrates that Good Things never grow old and strongly resonates with us as a legendary brand that has been feeding the nation for over 100 years. As the leading cereal manufacturer in South Africa, with our household brands, Bokomo Weet-Bix, Bokomo Corn Flakes, Bokomo Bran Flakes, Nature’s Source and ProNutro, we help millions of South Africans start every day with a nutritious breakfast,’ says Martin Neethling, Chief Marketing Officer at PepsiCo Sub-Saharan Africa (SSA).
Neethling says: ‘Although Bokomo might be turning one hundred, none of its values grow old. And that’s why Bokomo is celebrating being 100 years young. Bokomo believes in growing goodness and that the good things in life never grow old. This TV commercial shows good wisdom being shared across generations,’ Neethling concludes.
TVC Creative Credits
- Agency: Mullen Lowe
- ECD: Kirk Gainsford
- Strategist: Sarah Dexter
- Client Service: Sarah Dexter
- Creative Group Head: Jenny Glazier
- Creative Group Head: Jeanine Gomes
- Producer: Riska Emeran, Keyana Govender
- Production: Made Films
- Director: Danny Hynes
- Producers: Mel Curtis, Dumisani Mvumvu
- Editor: Jade De Jager
- Music: Johnny de Ridder
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