Mobile coaching app Sterkla appoints Tribeca Public Relations

Sterkla, a mobile app developed to make coaching more accessible to those who need it, has appointed Tribeca Public Relations as its PR agency.

Launched in 2018, Sterkla connects qualified and experienced coaches with people looking for professional support in various areas of their lives, be it health and wellness, leadership, parenting, business, addiction, spiritual, relationships, retirement and more.

Tribeca will help support Sterkla with all communication and media relations, as it embarks on its app development expansion, connecting and allowing members to interact with coaches anytime and anywhere using their smart device.

‘When we launched, we focused primarily on digital spend to get our name out there. However, as the app has progressed from early development stages to now featuring some firsts for the coaching industry, we realised more emphasis needed to be placed on building a community and storytelling,’ says Gavin Lund, co-founder of Sterkla.

Sterkla’s categories and course feature is a first of its kind in the coaching industry, giving members access to curated, comprehensive courses that are outcomes and objectives driven. Courses intuitively blend online learning with live coaching to make coaching sessions more understandable and outcomes focused. In this way, members are introduced to new concepts through the course material and then guided through the process of learning to apply and integrate new skills, qualities, and behaviours in real-time, with the help of a qualified coach.

‘We believe in the importance of coaching and look forward to helping Sterkla grow their community, so that more people either commit or consider a personal journey of self-development,’ says Nicola Tarr, Business Unit Direct at Tribeca PR. ‘Coaching is a cornerstone of Tribeca’s values – both professional (hard) skills and EQ (soft) skills related – and so from a relationship perspective, it was a natural fit.’