Ad Outpost CEO and OOH advertising stalwart, Dinesh Diar succumbs to Covid-19
Dinesh Diar, CEO of Ad Outpost sadly passed away on the 17th June after battling Covid-19 for the past 4 weeks.
Born in Benoni in December 1965, at a young age Dinesh was exposed to the injustice that apartheid entrenched into South Africa, which led to him supporting the movement to bring around change. In his own way, Dinesh assisted in protesting and enlightening people about the wrongs of apartheid. A belief and passion he continued to fight daily.
He had a passion for film from a very young age. He often reminisced about his time working with his grandfather on a Saturday morning in his laundromat in Actonville (or Actionville as he called it), with a trip to the cinema to see the latest movie and his reward, which grew and nurtured his love for film.
Dinesh’s family moved to Canada, where he completed his schooling and went on to graduate in Broadcast Journalism in 1992. Through his studies he fine-tuned his talent for storytelling. A trait that he is well known for amongst his friends, colleagues and family. Dinesh always had a story to tell and a gift to give.
His creative talent and passion took him around the world producing many documentaries and television programs. Dinesh was the Executive Producer for Morning Live and also produced and directed a documentary about Nelson Mandela. Dinesh was a recipient of the Artes Awards (Documentary for Television) and MCTV Broadcasting Awards.
In 2012, Dinesh started his journey at Ad Outpost, which enabled him to bring his creative flair to the industry. In 2014, he was appointed as CEO of the Ad Outpost Group of Companies, where his contribution, leadership and talent can be seen daily.
Dinesh, however, was not just a creative thinker, his strengths could be seen in his exemplary business acumen – this led to him completing his Master’s in Business Leadership (MBL) in 2017.
Dinesh believed that “Everything and Everyone is a Billboard”. Everything he did was done with passion and creativity. He poured a little bit of himself into every creative project, every meeting and every life that he touched. He would help or assist a fellow co-worker or friend without hesitation.
Dinesh was a Husband, a father, a son, a brother, a friend and a leader that will be sorely missed in all our hearts. He has created a legacy that will be upheld and honoured. May his contribution to the industry be forever honoured.
Dinesh Bejehr Diar: 2 December 1965 – 17 June 2021
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