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Print photos for less with Epson’s new EcoTank photo printer

Epson’s latest EcoTank printer – the L7160 model – offers professional photographers and businesses a cost-effective means of printing high volumes of photos and colour documents without compromising on quality.  The EcoTank range offers ultra-low-cost cartridge-free printing, and three years’ worth of ink included in the box, saving users up to 90 per cent on the cost of ink, based on comparisons with other units on the market2. The compact yet powerful units are ideal for professional photographers offering printed photos in addition to the standard digital library of photos.

‘Epson’s latest EcoTank printer, much like the rest of the next generation range, is designed to offer ease of use and high-quality for creative and office tasks,’ said Timothy Thomas, consumer sales manager at Epson South Africa. ‘From Epson’s patented printheads with Micro Piezo technology for superior performance, to the ultra-high-capacity ink tanks and a five-colour ink system, the L7160 is geared to cut costs whilst providing Epson quality standards.’

Features that will immediately appeal to photography professionals include borderless photo printing for beautiful snapshots and enlargements without the need to be trimmed down, as well as Wi-Fi and Wi-Fi Direct functionality, which allow users to print photos directly from their smart mobile device with the help of the Epson iPrint app3.

The unit also doubles as an office solution for businesses, capable of printing, copying and scanning documents with ease, and the versatile ink system that includes four dyes for vibrant black and colour printing as well as an extra black pigment ink for documents. This, added to the printer’s double-sided printing and convenient mess-free ink replacement features, makes the printer a versatile and cost-effective printing solution, not just for professional prints but for day-to-day use too.

This product launch is supported by Epson’s new photo and video-driven campaign #WishIdPrintedIt, which illustrates the importance of print in an era where so much photography is lost in the ether of social media and memory devices. ‘To quote Charlie Waite, a renowned British photographer and an Epson photography ambassador, “the print is the photograph’s rightful inheritance and I believe if you make your own photograph you must make your own print”,’ said Thomas.

Affordable low-cost refill bottles are available across the entire collection and each model is backed by an extended three-year warranty (subject to terms and conditions), ensuring more value in the long term.

The L7160 EcoTank printer will be available from January 2019 at selected stores.

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