Spotong, SA’s No. 1 Trade Magazine continues to inspire in more ways than ‘won’!
After an extremely exciting 2016, Spotong Magazine has released its impressive audited figures, as per the Audit Bureau of Circulations (ABC). The announcement of the audited figures took place at a breakfast held with Starcom Worldwide.
At Contact Media and Communications, we consider the results a ‘win’ for Spotong magazine as it achieved the highest audited figures in its category. SA’s No.1 trade magazine has been a member of the ABC for the past five years as a publication that serves to educate, inform and empower more than 18 000 entrepreneurs and informal traders who run small to medium sized businesses in the township sector.
Contact Media and Communications’ ability to recognise the potential and opportunities in such a market has led to a continuous, mutually-beneficial relationship between the informal traders within the townships and corporate South Africa.
The ABC audited figures show that:
•Spotong magazine achieved the highest ABC audited figures out of all major competitors with 11 166 in 2016.
•Spotong’s figures grew by 14.49 per cent between 2015 and 2016.
•Spotong maintains the lowest cost per 1000 copies, while remaining the most focused among its competitors. The numbers continue to grow.
•Spotong remains the only trade magazine, amongst major competitors, that partners with and is endorsed by the Gauteng Liquor Forum (GLF), the South African Liquor Traders Association (SALTA and the National Tourism and Hospitality Association (NTHA).
‘Our audit figures are really exciting; Our expectations have been exceeded by the support of the market and the way in which the readers have adopted Spotong magazine as their official mouthpiece. It is through hard work, the sheer nature in which we engage with our readers and the relationships we have forged with our partners, that we have managed to create an unstoppable driving force that has brought Spotong to this very desirable position,’ said Spotong’s project manager, Didi Okoro.
With this ‘win’ firmly under Spotong’s belt, Contact Media and Communications is already working on their 2017 strategy to take the magazine to even greater heights.
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