The Foschini Group uses Reward to win over retail shoppers
Africa’s largest diversified retail group, TFG (The Foschini Group), continued its innovative customer focused streak by creating an instant rewards activation that had Cape Town’s Canal Walk Shopping Centre buzzing about its Rewards&More programme.
The activation was done via a large interactive ‘Rewards booth’ that had a button which if pressed would reward a customer with an instant reward. Rewards ranged from clothing and accessories to food vouchers, smartphones and tablets.
The Rewards Booth was a physical manifestation of the instant and tailored rewards that characterises TFG’s loyalty and rewards programme; TFG Rewards&More.
Today’s shopper wants instant gratification, which is why accumulating points when you shop, is no longer enough to entice loyalty, according to TFG marketing head, Kathryn Sakalis.
TFG Rewards&More is unique in that each time a customer makes a purchase at any of its 18 brands, they are rewarded instantly with a reward that is tailored to their own unique shopping profile. No points, no vouchers mailed in the post.
TFG Rewards was launched in November 2012 and to-date over 3.5 million people have signed up. More information on TFG Rewards can be found in any TFG store or on www.tfgrewards.co.za
The video of the Rewards Booth activation can be viewed at: http://youtu.be/3reOYC3wjas
In a testament to the power of strategic public relations in the EdTech sector, Red Pint Size Media celebrates a decade storytelling
Digital production company, Pint Size Media, proudly marks its 10th anniversary this month. Over the VML South Africa brings together The Hardy Boys and Grey under one brand
VML South Africa has announced the strategic shift of its two boutique agencies, The Hardy Entries for the 2025 Product of the Year South Africa programme are open
Entries for the 2025 Product of the Year South Africa Awards are open, with brands FORGE by The Brave Group launched at the Nedbank IMC Conference 2024
A new era of marketing efficiency and innovation has arrived with the launch of FORGE, Revolutionising retail media in independent pharmacies
September 2024 marks a significant milestone as Shopper Media, a division of Provantage, launches Pharma Santam announces its new brand repositioning as it ushers in a new era
106 years after entering the market, and well into its tenure as South Africa’s largest Turn Left becomes Bloomberg Media’s exclusive ad sales partner in South Africa
Turn Left, a seasoned B2B specialist in media and marketing, has announced it has become If you build it, they won’t come…unless your digital media is set up correctly
By Grant Lapping, digital executive at new-age solutions and systems integrator, +OneX Most enterprises are SA’s two-pot retirement system is a positive, but should always be used as a last resort
