Network for yet a new collaboration!
The relationship between Turner’s Cartoon Network and Toya Delazy showcased again what a powerful, local collaboration can do for a global brand when it comes to creating relevance and resonance amongst its local audiences across Africa. The local Afro-pop sensation will be lending her voice to the channel again, this time as a voice over artist, to bring to life a new Powerpuff Girl in five special episodes of the reimagined series The Powerpuff Girls.
‘I have always dreamed of being the voice of a cartoon character. Never did I think I would be recording a voice over as the new Powerpuff Girl for Cartoon Network though! In a nutshell, Cartoon Network was my childhood. The shows were always quirky, expressive, creative and cool! I have always appreciated how creative the channel is – even to this day,’ said Toya. ‘Watching Cartoon Network really opened my mind as a child and for me the channel still represents creativity in all aspects of the word. The shows are bold, unexpected, energetic and exciting, definitely a brand that I can identify with and relate to.’
The dynamo duo’s relationship started back in April 2016 when Cartoon Network teamed up with Toya Delazy to create an all-African, localised theme song for the launch of a new version of Cartoon Network’s most enduring original series, The Powerpuff Girls. The theme song, proudly sung and produced by Toya Delazy, not only created a wholesome local flavour, but also stirred excitement and quickly engaged the channel’s local audiences across the continent.
Earlier this year, Toya Delazy showcased in Cape Town for the launch of a special art project initiative, The Powerpuff Girls African Art Factory. This innovative art exhibition did what The Powerpuff Girls do best – celebrate creativity, expression, empowerment and fun. Toya Delazy lent her voice to the channel yet again, this time surprising guests at the official VIP launch with an unexpected exclusive performance.
Jaime Ondarza, SVP Southern Europe and Africa, Turner said, ‘We at Cartoon Network are so excited by the growth we have seen with Toya Delazy. Toya is definitely a perfect fit as the fourth Powerpuff Girl. She is confident, bubbly and quirky, all the values that we are familiar with, love and appreciate. We have a lot of surprises up our sleeves so be sure to watch this space. All details are set to be revealed later in September.’
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