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BrandTruth Appointed new digital and PR agency for SONY Mobile

Sony Mobile South Africa recently appointed BrandTruth Integrated Content Practice as its public relations and digital marketing agency.

Johannesburg-based BrandTruth Integrated Content Practice was appointed following a competitive search and pitch process which included several other agencies, and the engagement has been effective from 1st October 2018.

The agency will work on developing Sony Mobile’s overall marketing communication strategy, enhancing the premiere positioning of the brand, and raising awareness across digital and PR channels.

Christian Haghofer, Sony Mobile Country Manager South Africa said, ‘The standard of pitches we received for this contract was extremely high, but BrandTruth stood out by showcasing their deep understanding of how to integrate strategy with communication platforms in order to meet Sony Mobile’s objectives. We were very impressed by the quality of their creative ideas, sprouting from their expertise in immersive multi-platform storytelling while incorporating the latest technology. “We are very much looking forward to working with them.’

‘We are delighted to be partnering with Sony Mobile South Africa,’ said Wayne Flemming, Founder and Managing Director of BrandTruth. ‘Sony Mobile has always been an industry leader in technological innovation, by changing how people and devices connect, and discovering new ways to communicate. We understand that while the world continues to revolutionise itself with tech-heavy advancements, the key lies in more than just grabbing attention, but in creating authentic content and meaningful customer engagement – something that Sony already does well.’ He added, ‘We look forward to accelerating this iconic brand and taking their marketing communications to the next level.’

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