Trending on Twitter: #WinAHome
SABC 3 Afternoon Express Win A Home was the second most popular ‘Trending Topic’ among South Africa’s ‘Twitterati’, during episodes 3, 4 and 5 with online competition entries increasing week on week. ‘With most viewers watching live, and lighting up Twitter with comments on the design programme as they’re happening, there’s a collective attention to the #WinAHome content which has dominated the online conversations,’ said Julia Fell of Cardova TV, the production company of SABC 3 Afternoon Express Win A Home series.
Trending topics on Twitter are driven by television and Win A Home found that during the six weeks from the show debut on 21 July, to this week’s show, #WinAHome’s real-time activity is being driven by viewers whose content fuels continual conversations every week.
The popular interior décor reality show provides a platform for upcoming designers to compete for a grand design prize of R100 000. The design duos’ spaces are judged bi-weekly with guest judge appearances joining regulars Donald Nxumalo (DNX Interiors) and Katlego Kondlo (Plascon) on the panel.
Viewers can also vote for their favourite design duo contestants online. The designers with the most votes will walk away with an additional R20 000 in hand. Win A Home brings South Africans the greatest prize on national television. This year, viewers stand to win a luxury freestanding three-bedroom, two-bathroom cluster home at the Eye of Africa golf and residential estate to the value of R3 million. The scenic estate is situated in the South of Johannesburg and boasts a signature Greg-Norman design golf course, resort swimming pool and two dining options, The Old School Deli and The Green’s Grillhouse.
Tune in to Win A Home on Afternoon Express on SABC 3, Fridays at 16h00 to see what all the rage is about.
For more information on Win A Home and the luxury lifestyle on offer at the Eye of Africa luxury golf and residential estate visit: www.eyeofafrica.co.za and www.privateproperty.co.za
By Mateen Suliman Business Development Executive at midnight Every marketer today can repeat in their The metrics that drive successful loyalty programmes
By Frik van der Westhuizen, founding member of LoyaltyPlus In recent years, South African companies Getting value from customer feedback that is not always what it seems
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab A friend recently shared Where can South African CEOs find growth amid geopolitical, trade, technology and workforce changes?
By Paul Calvey, Partner and Head of South Africa at Oliver Wyman Solving pressing business ExpoGuys launches industry-first sustainable stand grading system
In an era where sustainability has become a non-negotiable in business practices, ExpoGuys has taken European Marketing Confederation partners with African Marketing Confederation to drive global marketing innovation
The European Marketing Confederation (EMC) and the African Marketing Confederation (AMC) are joining forces to The BRC announces changes to the board and updates for 2025
The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new PRISA launches SMARTGEN: Shaping the future of public relations
At the end of 2024, The Public Relations Institute of Southern Africa (PRISA) proudly announced Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media VML South Africa brings home the silverware from regional TikTok Ad Awards
