AMES awards receive record number of entries
The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific’s premier awards honouring clients and agencies for effective marketing strategies, has received a record number of entries into the 2014 awards.
A total of 1208 entries from 20 countries, up 37 percent on 2013, have been submitted across the four main entry sections of Effectiveness, Digital Strategy, Data & Analytics and Media Strategy.
The number of entries received from each country is as follows:
Australia: 150; Bangladesh: 6; China: 251; Cambodia: 4; Hong Kong SAR: 115; India: 160; Indonesia: 33; Japan: 33; Malaysia: 60; New Zealand: 44; Pakistan: 5; Philippines: 67; Singapore: 121; South Korea: 11; Sri Lanka: 2; Taiwan: 34; Thailand: 67; Vietnam: 42; United Kingdom: 1; United States: 2. Total: 1208
Commenting on the entries, Andrea Hayes, Festival Director of AMES, said, ‘The level of entries, both in terms of number and quality, is testament to the region’s growing expertise in delivering real results for their clients. The winners of these awards will be the work that has truly pushed boundaries and achieved outstanding results. We look forward to celebrating and honouring the winners, as decided by the juries, at the AMES Awards.’
The entries will now be judged and shortlisted by four juries:
the Data & Analytics jury – led by Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International; the Digital Strategy jury – presided over by Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA; the Effectiveness jury – headed by James Thompson, Global Managing Director, Diageo Reserve; and the Media Strategy jury – led by Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia.
As South Africans, having stories woven into the fabric of everyday life is an age-old The top 10 outsourcing myths debunked
Outsourcing is surrounded by misconceptions. Dispelling these is crucial for businesses to make informed decisions RPI Honors Lianne Booth of Achievement Awards Group with Recognition Champion Award
Lianne Booth of Achievement Awards Group was awarded the Recognition Champion Award by Recognition Professionals Radisson Hotel Group appoints Hook, Line & Sinker
Radisson Hotel Group, one of the world’s leading international hotel groups, has appointed award-winning and Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take 8 reasons why your business may get hacked
By Warren Bonheim, MD of Zinia No matter how big or small, any business can Top marketers and academics will share key insights at this year’s AMC Conference
Speakers at the upcoming African Marketing Confederation’s (AMC’s) third annual conference include professionals with multiple TikTok announces industry-first sub-Saharan Africa Safety Advisory Council
TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa, with 2024 Effie Awards finalists announced
Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards IMM Institute helps drive entrepreneurial success through new Associateship Category and Innovation Hub
