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South Africa Smarties 2014

It is with great enthusiasm and excitement that Mobile Marketing Association SA announces Smarties South Africa 2014. Globally the Smarties celebrate the achievements of marketers and agencies who have committed to pushing the creativity to new heights with mobile. For the first time the Mobile Marketing Association of South Africa are celebrating our mobile success stories on a local level.

Judged equally on creativity, strategy, execution and results, Smarties provides a benchmark for the industry and continues to raise the bar for marketers and their agencies.
Previous winners of Global Smarties include:

Bronze: Unilever Foods and Brandtone for “Soup in Every Stew” South Africa/EMEA visit

Bronze: Hungry Lion and Yonder Media for “Hungry Lion Mobile Coupon Campaign” South Africa/EMEA visit

Global Smarties 2013 winners visit

Global Smarties 2012 winners visit

Case Study Hub visit

The categories to enter a Smarties South Africa are below, click here: for more information on category definition and rules :

Marketing Strategy
• Brand Awareness
• Lead Generation / Direct Response / Conversation
• Social Impact / Not for Profit

Media Strategy
• Cross Media Integration
• Messaging
• Mobile Application
• Mobile Website

Enabling Technology
• Innovation

Close date for entries has been extended to 8 July 2014, so don’t miss out! Judging takes places for all Smarties, including Smarties South Africa, on 18 August. Gala dinner event on 11 September, more info to follow.

No need to be an MMA member to enter, we believe that mobile evangelists will most likely already closely follow our community! If you aren’t a member and you believe in mobile marketing, perhaps you should be. For more information please contact us on or visit our site 

Entry is easy! Simply visit our MMA Global site and flow the 5 easy steps. We look forward to celebrating mobile in South Africa with you.

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