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Assegai Awards 2014 open for entry

The long wait is finally over and the DMASA Assegai Integrated Marketing Awards are now open for entry! Sponsored by the South African Post Office, the Assegai Awards are South Africa’s premier interactive and direct marketing awards. The awards recognise and reward campaigns which deliver exceptional results while ensuring compliance and accountability within the industry.

There is new excitement around the awards this year, as there have been a number of changes to the award categories and their entry criteria. The judging process has been updated into a two-phased approach. This will ensure consistency, balance and add depth and experience to the judging panel.

‘This year submissions will be online,’ said Alastair Tempest, COO of the DMASA. ‘We believe that this simplifies the entry process. It means that while care and consideration need to be taken when completing entries, there is no mad dash through the Jo’burg traffic! It also means that the logistics for any regional entries are minimal. The awards continue to recognise the incredible creativity of local designers and to challenge the perception of direct marketing in South Africa.’

Janras Kotsi, Group Executive: Mail Business of the South African Post Office said, ‘We look forward to the entries this year, as not only have the entry criteria been simplified, but a number of new categories have been introduced. It’s an exciting time, and we look forward to serious contenders in these new categories delivering a memorable brand promise with significant return on investment.’

Some of the new categories that have been introduced include e-commerce and Mobile Marketing: Interactive. It is estimated that there are 45 million active cell phones in South Africa, making mobile communication channels an important part of direct marketing. Another new category included is the Use of New Technologies. This Award is for an inspiring and effective marriage of both the creative and technological developments, to produce an exciting and successful campaign. These and other new categories will additionally complement the depth and experience which the Assegai awards currently acknowledges.

Submissions for the Assegai Awards close on Monday 15 September 2014. Guidelines and details can be found at

Key dates to remember:
1.Entry Deadline: 15 September 2014
2.Judging commences: 23 September 2014
3.The Assegai Awards Dinner: 6 November 2014

For more information go to or e-mail

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