T
hedigitalworldisteemingwithinformation,yetalot
of it cannot be found via search engines or only after
many hours of painstakingly surfing the net. The in-
novative company Fuuzle fills this gap. Fuuzle collates and
makes available the contents of millions of newsletters
and RSS feeds fromacross the globe and translates them
into 26 languages to a reasonable degree of accuracy.
This involves information – often of a high interest value
–which can hardly or not be found via search engines.
The Fuuzle site went live on 18 September (Beta
version). This means that, from that date, companies, au-
thorities, organisations and consumers have access to an
immense database of information, originating from mil-
lions of newsletters andRSS feeds fromacross the globe.
The tracing and bundling of newsletters in particular and
the release of that information are innovative features.
Anyone can access this information through Fuuzle
and filter on the basis of subjects that are of interest.
What remains are current, relevant news messages that
can be supplied in no fewer than 26 languages, i.e. cov-
ering 92 percent of all languages on the Internet. Fuuzle
works with software that translates both on a word-by-
word basis and per phrase, resulting in a properly read-
able text that is true to the original.
For more than 18 months now, a group of IT special-
ists and marketers at Fuuzle have been working on the
development of a system in order to trace those millions
of newsletters andRSS feeds. Eachmonthmore than 100
million unique RSS feeds are made available and more
than 5 million newsletters. Add to this the translations
of all that information and the Fuuzle database has been
growing by around 2.75 billion documents per month
since this spring.
Fuuzle offers more compared to existing feed read-
ers. First of all, the combination with newsletters and
the translation thereof in the different target languages
are innovative features. The same applies to the spe-
cific word search and combinations thereof in feeds and
newsletters. Fuuzle offers a so-called alert service, which
forwards on relevant information to users at times speci-
fied by them. Fuuzle is much more than ‘a feed reader
with a limited number of URLs’.
The information that is made available by Fuuzle is
highly versatile, ranging from scientific accounts from
Harvard University to the latest news on offers by a web
shop. Soon Fuuzle users will hardly lose any time: by en-
tering searchwords or searchword combinations, billions
of documents are scanned and filtered for the required
information and offered in the appropriate language.
Fuuzle is offered free of charge. The company will
generate its income through advertising. Through Fuuzle
AdMaster, each advertiser can indicate in which geo-
graphic area he wishes to advertise, what search words
he wishes to focus on and what his maximum budget is.
Users need not fear they will be inundated with screen-
filling advertisements. In order to guarantee the user-
friendliness of Fuuzle, the advertisements are small, with
a maximum of 35 characters. Fuuzle expects its main
growth to be in the fields of the knowledge-based econo-
mies: the US, but also in Europe , Japan and South Korea.
O
KI has announced a new series of high per-
formance, LED-based, smart A3 digital col-
our multifunction devices in the mid to large
workgroup segment. The new, feature rich, copier-
based ES9465 and ES9475 deliver high quality per-
formance in a compact design and will be available
exclusively through the dealer office equipment
channel.
The ES9465/ES9475 boast competitive colour
and monochrome print and copy speeds, allowing
busy workplaces to generate professional-looking
documents quickly, easily and at a competitive cost
per copy. These devices offer one of the smallest
footprints, lightest weights and lowest noise levels
in their class. They feature the smart Extendable
Platform flexible architecture that enables dealers
to develop customized solutions to meet the unique
business needs of their customers. Additionally,
these new LED-based multifunction devices pro-
vide many advantages such as superior print qual-
ity, faster output and greater reliability.
The ES9465/ES9475 models also deliver ex-
ceptional colour and media flexibility for tabloid
and banner printing up to 1193mm in length. A
self-encrypting hard drive gives customers added
confidence that their data is secure. With duplex
printing standard and low power consumption,
businesses are able to reduce paper and energy
costs while minimising their carbon footprint.
‘OKI is pleased to offer the new ES9465 and
ES9475 A3 colour multifunction devices to the
marketplace through the dealer office equipment
channel,’ said Hiroyuki Fukushima, Director of
Non-Impact Printer Product Marketing for OKI Data
Americas. ‘These new, high quality colour LED-
based devices deliver a unique fusion of efficiency
enhancing capabilities at an affordable price to in-
crease productivity in the workplace while deliver-
ing competitive advantages to our dealers.’
Fukushima continued, ‘As part of OKI Data Cor-
poration’s global brand initiative, OKI Data Ameri-
cas is re-introducing the Executive Series (ES)
product line. In addition to the ES9465 and ES9475,
all future Executive Series models will provide ex-
ceptional value and dependability that our dealers
have come to expect with OKI.’
All OKI products are built on parent company
OKI Data Corporation’s history of leadership and
innovation. Most of OKI’s colour printing solutions
feature Single Pass Color as well as proprietary
digital LED and HD Colour technologies. These
technologies allow OKI Data Americas to manufac-
ture products that require fewer moving parts for
increased reliability and outstanding colour output
quality.
OKI South Africa contacts: Tel: +
27 11 553
2810
e-mail:
www.
okisa.co.za
OKI introduces LED-based, Smart A3
digital colour multifunction devices
P
hilip Thomas, CEO of Lions Festivals and acclaimed
industry expert, will be coming to South Africa to
share his insight and experience of the Cannes Lions
International Festival of Creativity in a once-off opportu-
nity for all professionals in the brand communications
industry on 2 October.
At an exclusive Learning From Cannes Lions Break-
fast, which will also see a panel of top South African
Cannes Lions Judges along with local creative guru Andy
Rice as facilitator, Thomas is set to blow the minds of
guests with a presentation that will open up new under-
standings about the industry. Entitled ‘CreativityMatters’,
the biggest creative giant in the world will be outlining
the importance of creativity, proving its effectiveness and
showcasing the biggest trends from the 2014 Cannes Li-
ons International Festival of Creativity.
Commenting on the Cannes Lions Breakfast, Thomas
said, ‘Cannes Lions is the only true annual meeting place
for the global creative communications industry, meaning
that this is the place where creativity is fuelled, ideas are
realised and inspiration is in abundance. To be able to
bring a bit of this to South Africa and discuss what we’ve
learnt from Cannes Lions, and why creativity in all busi-
nesses and brands is essential, is a really fantastic oppor-
tunity which I am very much looking forward to.’
Thomas, who began his career as a journalist, work-
ing on national and international magazines and newspa-
pers as well as editing Empire, the UK’s biggest-selling
movie magazine, moved into publishing and became the
Managing Director of FHM Worldwide. He took the UK
edition of the iconic men’s magazine to more than 700
000 per month, establishing it as Europe’s biggest-selling
monthly magazine, and launching editions throughout the
world.
He was then appointed Managing Director of Emap’s
AustralianandSouthEastAsiandivision,basedinSydney
for three years before returning to the UK, and in Novem-
ber2006wasappointedChiefExecutiveOfficerofCannes
Lions International Festival of Creativity.
The division now runs seven Festivals: Cannes Lions,
Lions Health, Eurobest, Dubai Lynx, Spikes Asia, Digital
Asia Festival and theAMES. He is amember of theWorld
Economic Forum’s Global Agenda Council on the Future
of Media.
See this global phenomenon in action on 2 October
at 09h00 at Ster-Kinekor Cedar Square in Johannesburg
and Ster-Kinekor Cavendish in Cape Town. The event will
be live in Johannesburg and streamed to the Cape Town
audience.
Seats are limited for this event so book now!
Book at
/
CEO of Lions Festivals to visit SA
Fuuzle: new
supplier of
information
59
Philip Thomas CEO Lions Festivals
Nex Media •
Vol 2 Issue 3
