Eurobest announces jury presidents
E
urobest, the European Festival of Creativity, has an-
nounced the 10 jury presidents who will meet in
Helsinki this December to award the prizes for the
greatest creative communications in Europe.
‘This year’s jury presidents are a dynamic mix of
hugely talented individuals. They will set precedents in
creative communications across the region and we’re
delighted to have them working with us as we embark
on a journey of discovery to find new talent, breakthrough
ideas and ground-breaking creativity,’ said Philip Thomas,
CEO, Lions Festivals.
Commenting on what they hope to discover at Eu-
robest this year, the jury presidents are as follows:
Rob Reilly,
global creative chairman, McCann
Worldgroup, Global. ‘Being from the United States, you
tend to focus mostly on what is going on in your own
backyard. I am excited to see all the nuances of culture
and creativity from each country in the region.’ Film, Print
and Print & poster craft jury president and Integrated jury
president.
Anna Qvennerstedt
, creative senior partner, chair-
man of the Board, Forsman&Bodenfors, Sweden. ‘I hope
to have some preconceptions altered, some opinions
changed, make some new friends and have some really
good laughs.’ digital and mobile jury president
Ami Dror
, Managing Partner, Zaitoun Ventures, Isra-
el. ‘To me Eurobest seems to be about taking an exciting
journey of discovery. As president, I can’t wait to discover
Europe’s latest innovations, start-ups, rising stars and
ground-breaking technologies.’ Innovation jury president.
Ami Hasan
, chairman, hasan & partners, Finland ‘I
hope a lot of the work will be funny. December is dark
and already now two out of three best selling prescription
drugs in Finland are anti-depressants.’ direct and promo&
activation jury president.
BrunoStucchi
, owner/strategic and design director,
Dinamomilano, Italy ‘I hope to see excellent work with a
strong ethic component too. Design that impacts posi-
tively on the life of people, not just “nice” ideas.’ design
jury president.
Chantal Rickards
, head of programming & branded
content, MEC, EMEA ‘Helsinki’s Eurobest will allow me
to help assess the best of European storytelling through
content and that can’t have come at a better time. We’ve
loved The Killing, The Bridge, The Girl with the Dragon
Tattoo and Borgen in recent years and I am expecting
this invigorated interest in Nordic scriptwriting to come
through loud and clear in this year’s branded content cat-
egory.’ branded content & entertainment jury president.
Kelly Walsh
, chief strategy officer, MSL Group.
‘There has never been a more exciting time to work in
public relations. As the lines between advertising, PR and
digital marketing become increasingly blurred and audi-
ence siloes breakdown, I’m looking forward to discover-
ing howthe best agencies and brands fromacross Europe
are evolving their approach to communications.’ PR jury
president.
Laura Gregory
, Founder / CEO, Great Guns, UK. ‘A
monster year has kept me on my toes and hungry for
what’s coming next. Eurobest is the perfect place for me
to feed this energy and I can’t wait to discover and focus
on European creativity.’ film craft jury president.
Mark Holden
, worldwide strategy & planning direc-
tor, PHD, Global. ‘Award shows are the soup-kitchens for
ad-folk in need of inspiration – where we can feed our
minds on the thoughts and ideas of others.’ media jury
president.
RemiBabinet,
globalchairmanandcreativedirector,
BETC, France.‘I’m looking forward to seeing great ideas
and excellent craft in the outdoor and radio categories
and having great discussions with the best in the busi-
ness.’ Outdoor and radio jury president.
Eurobest takes place from 1-3 December and will
see three exciting days of interactive content themed to
invigorate and inspire attendees. The awards, which run
alongside the Festival, allow Europe to pitch their creativ-
ity against one another, as the stand-out work is decided
on and awarded by some of the greatest creative minds
in the business. More information on how to enter, or be
there as a delegate, can be found online at
Castrol voted SA’s top choice in engine oil
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outh Africa’s premiumengine oil brand, Castrol, was
recognised as one of the country’s top iconic brands
in this year’s coveted TGI Icon Brand Awards survey.
Castrol emerged as thewinner of the EngineOil Cate-
gory. The rating is based on the views of 15 000 South Af-
ricans, who were asked to choose their top iconic brands
from over 8000 products. Target Group Index (TGI) Icon
Brands survey is the largest of its kind in South Africa and
identifies those brands which are loved by South Africans
of all backgrounds, regardless of race, age or income.
TGI Icon Brands is unique in that it measures actual
consumption along with brand loyalty and the research
sample is large enough to be representative of the entire
South African population.
At the awards ceremony held in Johannesburg re-
cently, Shren Moodley, Castrol SA’s Marketing Director,
said he was delighted about the win.
‘For Castrol to be rated among the top iconic brands in
SA is a tremendous achievement and further entrenches
Castrol’sstandingasoneofthemarketleadersinthelocal
lubricants business.
‘It’s good to know that even thoughwe are a premium
brand, consumers know that they’re getting the best en-
gine oil for the cars. We invest heavily in research and
development and our products continue to be used at the
forefront of engine technology breakthroughs such as
land speed records, aviation and marine racing.
‘We have worked hard at Castrol to earn the contin-
ued loyalty of our customers and are committed to pro-
vide an extensive range of cutting-edge products that add
quality and value to our customers’ lives,’ saidMoodley.
Having been in the business of marketing engine oil
for well over a century, Castrol is today considered to be
one of the most widely recognised brands in the world
and has achieved its highmarketing profile, largely due to
its association with performance-related sporting activi-
ties. Working with champions and championship teams
which include the FIFA World Cup, World Superbike
and Supersport Championships and leading motorsport
teams, has also helped to position Castrol as one of the
most highly respected lubricant brands globally.
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Anna Qvennerstedt
Ami Dror
Ami Hasan
Bruno Stucchi
Chantal Rickards
Kelly Walsh
