53
Nex Media • Vol 5 Issue 3
P
remier Sayina Africa (PSA), a manufacturer and
supplier of branded corporate signage, and Romano
Signs have merged, creating the largest corporate
signage company in sub-Saharan Africa.
Sean Rogers, managing director of PSA, said: ‘PSA
and Romano currently have the largest and most compre-
hensive manufacturing footprint in the corporate signage
industry in sub-Saharan Africa with manufacturing facil-
ities in both Gauteng and the Western Cape.’ Rogers
went on further to say that ‘PSA and Romano have, as part
of their commitment to increasing their manufacturing
capacity, invested in a new best-in-class manufacturing
facility in the Cape into which the current Romano opera-
tions will relocate when it comes on stream in July 2018.
‘The combined companies have localised service hubs
in Kwa-Zulu Natal and the Eastern Cape, and co-operative
manufacturing arrangements on the east and west coasts
of Africa. Our footprint will fully support our customers’
expansion into new markets,’ he said.
Both companies deliver global and local corporate
brand implementations throughout sub-Saharan Africa.
Clients include VW, Hyundai, Jeep, ABSA, BP, Steers,
Ford, Avis, Total, Clicks, Engen, Sasol and Honda.
PSA services SADC-region countries directly from its
Gauteng hub, and the remainder of sub-Saharan Africa
through companies in Lagos, Nigeria and Nairobi, Ken-
ya with whom it has co-operative manufacturing agree-
ments.
Both companies have completed installations in nu-
merous sub-Saharan African countries including Tanzania,
Kenya, Nigeria, Ghana, Mozambique, Mauritius, Zambia,
Botswana, Namibia, Zimbabwe, Malawi and Swaziland.
‘These successes are in part due to our world-class
compliance and quality standards. The merger will provide
strong leadership, depth of experience, complementary
manufacturing capabilities, state-of-the-art equipment
and a long-standing client base,’ Mr Rogers said.
The board of directors of the merged business will
comprise the current PSA board members together with
Alexi Romano, managing director of Romano Signs, who
will be a key shareholder and board member. The newly
formed business is backed by Grindrod Financial Services,
a division of the JSE-listed Grindrod Limited.
Mr Romano added: ‘The combining of the resources of
PSA and Romano will see the business and our customers
benefit from the enhanced expertise and industry experi-
ence embedded in our personnel in the technical, design,
development, project management, manufacturing and
operational teams.
‘We will leverage the pedigree of each company ad-
dressing the retail petrochemical, automotive retail, food
and clothing retail, banking, quick service and fast foods
markets.
‘We believe that the sustainability and future growth
of South Africa, together with the future of the corporate
signage industry, is directly linked to the successful imple-
mentation of the principles of B-BBEE.
‘The newly constituted business will be a Level 4,
black-owned (72 per cent), Black Woman Owned (15 per
cent) and Empowering Supplier under the amended Codes
of Good Practice for Broad-Based Black Economic Empow-
erment (B-BBEE).’
Mr Rogers added: ‘This transaction, which is the
culmination of months of discussions between PSA and
Romano Signs, was borne out of the realisation that while
both PSA and Romano are significant players in their re-
spective markets, a combined business would be greater
than the sum of its parts. This will consequently offer both
our existing and future customers within the sub-Saharan
African region an enhanced product and service offering.
‘For both PSA and Romano, who have steadfastly
maintained their remarkably similar business values and
philosophies over a number of years, this transaction has
and will always be about our customers, their brands and
our ability to produce a quality product that honours the
brands with which we are entrusted.’
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PSA and Romano Signs merge, creates largest signage
company in Sub-Saharan Africa
Alexi Romano (left), managing director of Romano Signs with Sean Rogers, managing director of PSA,
signing the merger agreement to create the largest corporate signage company in sub-Saharan Africa.
