Tag: CX
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Customer Journey Mapping – Be your customer and get real customer insights
By Liezel Jonkheid, Director of the Consumer Psychology Lab “Customer journey mapping” is bandied about as the latest buzzword within the customer experience (CX) management space. Yet, for all the […]
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How customer experience leaders can reduce service costs
As a result of the pandemic, today’s client expects ease and easy access to products and services via digital platforms, and will abandon a company or brand after a bad […]
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The shopping experience: the ultimate battleground for brands and retailers
In the digital age, consumer interaction channels are becoming more ubiquitous. While this offers endless opportunities for advertisers to interact with their customers, it also poses a challenge, as the […]
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Seamless communication is key to CX: Here’s what it should look like
By Brent Haumann, Managing Director, Striata Today, most companies know that a great customer experience (CX) is their best hope of standing out from their competitors. Many are also aware […]
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Service excellence in the print industry – How COVID-19 has changed the expectations of customers
For the foreseeable future, business around the world will have to continue navigating an unpredictable environment due to COVID-19. As we have all come to adapt to new ways of […]
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What is a digital experience platform and what does it mean for Africa?
By Ndagi Job Goshi, GM Liferay Africa Around the globe, companies have come to realise that the things most likely to set them apart from their competitors aren’t product or […]
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Three customer experience strategies you’re missing
By Ndagi Job Goshi, GM at Liferay Africa The battlefield to win your customers’ business is fraught with opposition that only seems to grow more powerful by the day. Customer […]
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Why the next big leap forward for CRM is transforming into a “system of experiences”
By Hyther Nizam, President – MEA, Zoho Corp. Customer relationship management (CRM) is a massive industry. In fact, it’s the biggest software market in the world that continues to see […]
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Great customer experiences don’t just happen, but they can be manufactured
By Brent Haumann, Managing Director, Striata At this point, most businesses understand the importance of customer experience. They know that providing a great customer experience can help their organisation stand […]
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South Africa’s BPO sector surges on the back of global recovery
As world economies drive their COVID recovery plans and reopen markets, South Africa’s Business Process Outsourcing (BPO) sector has surged on the back of steps taken by global businesses to […]
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Signs your digital maturity isn’t progressing and what to do about it
By Brent Haumann, Managing Director, Striata Innovation and agility. These are the characteristics of a business that have become crucial to not only its survival but its long-term success as […]
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It’s not how much you spend, but how much you care
By Belinda Unterslak, Synthesis Events and Marketing Coordinator We live in a world where our interests are tracked by our online searches, our social media is open to the public […]
Twelve talented new recruits recently joined the team at VML South Africa after completing a Publicis Groupe Africa celebrates 100 years of Publicis Groupe
Publicis Groupe Africa marked a historic milestone as it joined Publicis Groupe in celebrating 100 Women shaping AI global creative work from South Africa
South African women are helping shape how generative AI is changing creative work for global Mpho Popps to host The 2026 Content Creator Awards, sponsored by Samsung
The Content Creator Awards, sponsored by Samsung, has announced that one of South Africa’s most The new front page of TV: Where the viewing journey begins
By Adiela Dramat, Senior Client Partner at Reach Africa When you switch on your TV, Think Meta Ads, but for digital billboards: Polygon launches Prism
Polygon has launched Prism: a new self-service platform that makes digital billboard advertising accessible to Amendment of the Small Merger Guidelines: What dealmakers need to know
By Shawn van der Meulen, Clare-Alice Vertue and Mavin Jonkers at Webber Wentzel The Competition The all-new Toyota RAV4 ad campaign invites you to be part of the adventure
The original Recreational Activity Vehicle is back and ready for a new set of adventures. Every agency needs a Swiss Army knife
By Yolisa Mkele, senior writer at Tribeca Public Relations People love to use “jack of Penquin strengthens leadership team with appointment of new Chief Creative Officer and Strategy Director
