Limitless Luxury at Sun Met
One of the most anticipated events on the who’s who social calendar, the Sun Met saw fashionista’s and high society all come together for fashion, food, drink and of course the horse racing. Arguably the most anticipated moment, was the arrival of global sport icon and retired sprint champion Usain Bolt- GH Mumm’s Chief Entertainment Officer.
Offlimit Communications provided the striking red dressed GH Mumm brand ambassadors at the sought-after Paddocks marquee. The beautiful ladies escorted Bolt in true VIP style from his show-stopping helicopter landing to usher in the festivities of the day.
Guests were spoiled for choice at the GH Mumm prize bar upon downloading the app, redeeming prizes from champagne glasses, fedora hats and GH Mumm branded decorative cushions. Beefeater Gin also created a stir with the customised bar station- a picturesque pink playground with an interactive photobooth, and an artisanal cocktail customising experience. ‘The Sun Met is all about celebration and we are fortunate to bring ideas to life with our valued partners in a way that is innovative and inspiring for consumers,’ commented Jerome Cohen, Offlimit Communications Managing Director.
OLC also brought the 2019 ‘Precious Metals’ theme to life with the Golden Moments activation, courtesy of Ferrero Rocher. A custom gold Ferrero Rocher wall became the edible backdrop photo opportunity for the fabulous guests who were spoilt with trays of delicious Ferrero Rocher variants throughout the day.
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