Sentient Publishing makes it two for two
In just over two years since Nex Media magazine was launched it has gone from being a new entry into the market to one of the only magazines in its sector to have been certified by the Audit Bureau of Circulation.
Nex Media was launched in January 2013 addressing all aspects of marketing and media including both above- and below-the-line. The magazine addresses all of the latest trends and developments which are being experienced. It also features thought leadership and opinion pieces from leaders in the industry.
The certification gives readers and advertisers the assurances that claimed distribution figures are correct. The Audit Bureau of Circulation (ABC) conducts a full audit of the figures including verifying the volumes printed, the volumes posted and the number of returns. It also looks at how returned copies are handled and processed.
The certification of Nex Media by ABC marks the second publication from Sentient Publishing to achieve certification. The GAPP Magazine – addressing the printing, signage and packaging industry was first awarded its ABC certificate two years ago, just two years after it was launched.
Said Vikesh Roopchand, managing director of Sentient Publishing, ‘We are very proud of the fact that we have been able to achieve ABC certification for Nex Media within two years. Establishing a new title in a niche market is no small task especially when you consider the fact that we had to start from a zero base in terms of the readership database.
‘Managing the database of a new magazine is a long and time-intensive process but it is even more difficult in the marketing industry where unsolicited mail is treated harshly by people who know and understand the Consumer Protection Act and the Protection of Personal Information Act. This certification gives us the transparency which provides peace-of-mind for the recipients of our magazines.’
Readership of Nex Media is growing through the online copies of the magazine and the distribution of a monthly newsletter.
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