Tag: Tractor Outdoor
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The Cape Town OOH opportunity: Closing the gap between spend and impact
By Steve Duck, Chief Revenue Officer: Media at Tractor Outdoor Johannesburg and Cape Town have always played different roles in the country’s economy. Joburg is the business machine, driving scale […]
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The most expensive lie in marketing
By Dustin Martin, Head of Programmatic at Tractor Outdoor A piece landed in my feed recently that stopped me mid-scroll. Michael Farmer, a veteran advertising strategist, published a devastating analysis […]
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Tractor Outdoor announces leadership promotions
Tractor Outdoor has promoted two members of its team as the company strengthens both its regional sales leadership and digital out-of-home offering. Cara Woods has been named Head of Sales […]
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Five out of home trends that will define 2026
By Steve Duck, Chief Revenue Officer – Media at Tractor Outdoor From legal enforcement to smarter planning and stronger measurement, out of home (OOH) – including digital out of home […]
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Tractor’s Net Zero Project supports communities while strengthening energy security
What if a digital billboard could power a classroom? Tractor Outdoor’s Net Zero Project is proving it can. In partnership with Billboard Management Technologies (BMT), the media owner is transforming […]
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Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, driven by growing advertiser demand for transparent, independently validated delivery data. As governance requirements become […]
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Tractor Outdoor ramps up its Cape Town CBD presence with two new high-profile sites
Tractor Outdoor has strengthened its dominance in the Western Cape with the addition of two new digital sites in the Cape Town CBD – Bree Street and Lower Long Street […]
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Tractor Outdoor brings new levels of accountability to DOOH with revitalised Digilites measurement
In the past, advertisers who were keen on leveraging the scale of Digilites forecourt network only had access to data showing probable audience size, with little certainty around the true […]
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Tractor unveils new premium cladding for its DOOH network
Tractor Outdoor, a leading out of home (OOH) media owner, has introduced a new premium cladding design for its digital billboards, bringing a sleek, standardised aesthetic to its roadside network […]
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It shouldn’t be just about reach
By Ruchelle Mouton, Chief Marketing Officer at Glynt, parent company to Tractor Outdoor Millions of ads are seen each day. Far fewer are remembered – and fewer still are linked […]
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Tractor Outdoor strengthens national sales team with two key appointments
Independent outdoor media owner, Tractor Outdoor, has announced two new appointments to its growing national sales team: Andile Qokweni, who joins as Sales Executive and Tessa McGillivray, who steps into […]
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The Western Cape’s 2025 event calendar is a goldmine for OOH
By Steve Duck, Chief Revenue Officer – Media at Tractor Cape Town is always a vibe – but 2025? It’s on another level. With a jam-packed calendar of global and […]
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