Tag: Tractor Outdoor
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Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, driven by growing advertiser demand for transparent, independently validated delivery data. As governance requirements become […]
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Tractor Outdoor ramps up its Cape Town CBD presence with two new high-profile sites
Tractor Outdoor has strengthened its dominance in the Western Cape with the addition of two new digital sites in the Cape Town CBD – Bree Street and Lower Long Street […]
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Tractor Outdoor brings new levels of accountability to DOOH with revitalised Digilites measurement
In the past, advertisers who were keen on leveraging the scale of Digilites forecourt network only had access to data showing probable audience size, with little certainty around the true […]
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Tractor unveils new premium cladding for its DOOH network
Tractor Outdoor, a leading out of home (OOH) media owner, has introduced a new premium cladding design for its digital billboards, bringing a sleek, standardised aesthetic to its roadside network […]
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It shouldn’t be just about reach
By Ruchelle Mouton, Chief Marketing Officer at Glynt, parent company to Tractor Outdoor Millions of ads are seen each day. Far fewer are remembered – and fewer still are linked […]
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Tractor Outdoor strengthens national sales team with two key appointments
Independent outdoor media owner, Tractor Outdoor, has announced two new appointments to its growing national sales team: Andile Qokweni, who joins as Sales Executive and Tessa McGillivray, who steps into […]
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The Western Cape’s 2025 event calendar is a goldmine for OOH
By Steve Duck, Chief Revenue Officer – Media at Tractor Cape Town is always a vibe – but 2025? It’s on another level. With a jam-packed calendar of global and […]
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Tractor adds new key sites in SA’s main metros to its network
Leading out of home (OOH) media owner Tractor Outdoor has further expanded its national network with the addition of two new digital billboard sites, strategically located in Ferndale (Gauteng) and […]
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Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media hotspots, such as the CBD, V&A Waterfront and Sandton, are frequent recipients of ad spend. […]
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Ho ho holiday spend: Here’s how to maximise your festive campaigns with OOH
The festive season has officially arrived – and South Africans are set to spend. According to Wonga’s sixth annual Summer Spending Survey, R224 billion in consumer spending is expected during […]
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The case for Cape Town: Why you should be directing your OOH spend to the Mother City
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media […]
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Tractor Outdoor appoints new DOOH Sales Lead to advance its programmatic offering
Tractor Outdoor has appointed experienced digital media professional Kim Mc Leod as its new Programmatic Digital Out of Home (DOOH) Sales Lead. With over two decades in sales and with […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
