Tag: TikTok
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TikTok shares SA Q4 Shopping Season data
South Africa’s festive season is a much-anticipated break from the usual monotony of everyday life. Families and friends gather under the hot summer sun to enjoy meals, social events, travelling, […]
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Five ways brands can seize the advantage of digital communities this festive season
By Greg Bailie, Sales Lead: Global Business Solutions at TikTok – Sub Saharan Africa We’re on the cusp of the biggest retail season of the year and with more than […]
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TikTok and Ad Dynamo by Aleph announce strategic cooperation in the South African market
Ad Dynamo is a subsidiary of the Aleph Group, Inc., an ecosystem of global digital experts and technology-driven solutions that connects thousands of advertisers with billions of consumers worldwide and TikTok, […]
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Why TikTok is becoming Google’s top competitor in the Gen Z market
By Erin Deetlefs, Digital Campaign Manager at +OneX Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat. But […]
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Building brand trust and loyalty in the era of community commerce
By Greg Bailie, Sales Lead, Global Business Solutions at TikTok -Sub Saharan Africa In today’s digital age, brands are constantly seeking new and innovative ways to connect with consumers and […]
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What’s the difference between an influencer and a content creator?
By Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory. This memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, […]
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Four powerful reasons your business needs more video
By Desireé Gullan, Executive Creative Director and Co-founder of G&G Digital There’s a reason TikTok and Reels are so popular. These short-form videos are engaging and entertaining, and when produced […]
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Salesforce expands social commerce offerings, connecting merchants with TikTok
Salesforce is partnering with TikTok to make it easier for Commerce Cloud merchants to engage with the TikTok community, including advertising to users and making their products more discoverable. This […]
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Digital marketing year in review: TikTok and Google Performance Max unlock new possibilities
By Natascha Torres, Head of Digital Strategy at +OneX Over the past year, social media and programmatic platforms have launched a range of powerful new features and tools for digital […]
By Thule Ngcese, Creative Partner & Co-Founder at Distrikt 9 I’m grateful to have been a Rewire, reinvent and reclaim: How identity shapes the way you lead and succeed in business
When high achievers hit a wall in business, relationships or personal fulfilment, the instinct is The dark side of automation
By Tanika Corneleus, Digital Campaign Lead at midnight Automated systems have transformed every aspect of Planet Rage: The Ultimate Geek Playground
From 5–7 December 2025 on Level 8, the sleek covered rooftop of Fourways Mall will The future of independent contractors is structured, outcome-driven and blended
By Marcel Capra, Chief Operations Officer of EQPlus Independent contracting is moving out of the Windhoek Beer rolls out the Hops Truck
Windhoek Beer is flipping the script on traditional food rules with its bold new campaign: IPT positions Microsoft Copilot as a team of task-ready AI agents for real business outcomes
IPT, a managed IT services and cybersecurity provider, today announced a practical approach to Microsoft HOT 102.7FM voted Gauteng’s favourite radio station
Johannesburg’s much-loved radio station, HOT 102.7FM, has once again proven that radio done right wins Culture, pop culture and the marketing mirror: Which influences which?
By Niko Kougioumtzis, Strategist at RAPT Creative One strong definition of culture comes from UNESCO, Cyber leadership is business leadership
