Tag: Survey
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MRF unveils latest MAPS™ data: A comprehensive look at South African consumer behaviour
The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS™) dataset, covering the period from July 2023 to June 2024. This marks the 13th quarterly release […]
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South African consumers spend 31 full days of their lives listening to on-hold music
The average South African consumer spends around 15 hours each month speaking to a call centre for personal admin that adds up to 31 days over their lifetime. This is […]
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The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once […]














