Tag: Social media
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African marketers shine for African Marketing Confederation Awards
Dazzling displays of talent were on show at the recent African Marketing Confederation (AMC) Awards dinner, held as part of the third annual African Marketing Confederation Conference. Held in Mombasa, […]
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Email marketing performs seven times better than social media
Brands are expected to spend 4537 billion ZAR on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social […]
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X, Threads and cross-pollination across social media for 2024
By Miliswa Sitshwele, head of social media at Flow Communications Social media has been a whirlwind in recent years. We started with poking, not having a Facebook wall, no emojis […]
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Predicting 2024’s influencer future
By Danyaal Cloete, Managing Director at Social Star. As 2024 unfolds, the social media influencer landscape has experienced a vibrant transformation, offering exciting opportunities for businesses to capitalise on these […]
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Flow partners with ooba Home Loans to supercharge developer marketing efforts
Flow, a leading innovator in automated social media advertising solutions, is thrilled to announce its latest partnership with ooba Home Loans. This collaboration represents a game-changing opportunity for property developers, […]
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Protect yourself and your business from social media scammers
With the staggering rise of social media scams globally, business executives find themselves increasingly targeted by cybercriminals seeking to exploit their personal and professional lives. WhatsApp, Facebook and Instagram have […]
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The rise of un-social media
By Werner Koegelenberg, Director at Instant Grass Holdings Social media, once hailed as a revolutionary tool for connection and communication, has undergone a profound transformation that has redefined its purpose […]
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Unlocking success: Essential tips for a results-driven influencer marketing campaign
By Cindy Laufs, founder and CEO at Hustle Media Influencer marketing is here to stay as a powerful tool for brands seeking to connect with their target audiences authentically and effectively. […]
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Five reasons why nano-influencers are the key to social media success
By Pieter Groenewald, CEO at Nfinity Influencer The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on […]
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DUKE gets taste buds talking in new Sunshine D campaign
When the team at Sunshine D briefed DUKE to launch the new look and taste, one of the key objectives was to build awareness and get consumers to taste the […]
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Four crucial misconceptions about workplace social media policy
By Mkhuseli Vangile, founder and managing director at The Dynaste Communication Firm In today’s digital era, social media has become an essential aspect of both our personal and professional lives. […]
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The discipline of staying power – The value of your PR campaign
By Samantha Hogg-Brandjes, MD of GinjaNinja In a world of nanosecond attention deficits and on-demand everything, true PR is the great brand differentiator. Marketing managers, media buyers and brand custodians […]
Grocery and FMCG ecommerce represents a massive growth opportunity for South African retailers, at a South Africa becoming a high-risk territory for collaboration, warns DGSA
The Directors Guild of South Africa (DGSA) has expressed concern over U.S. President Donald Trump’s Salesforce redefines business intelligence with Tableau Next
Organisations today face a data paradox: they need to make fast, intelligent decisions but are Understanding South Africa’s payroll legislation
Managing payroll isn’t just about paying salaries; it’s a legal minefield that can cost your Innovation is not a department, it’s a demand
Innovation is not an award category, it is not a brainstorm and it is not Navigating the future of advertising: Consumers, AI and what is next
South Africa’s digital advertising market is set to hit $816 million by 2026 (Statista), creating Airtel Africa appoints Publicis Groupe Africa as integrated marketing partner across 12 markets
Following an extensive pitch process, Airtel Africa has appointed Publicis Groupe Africa as its integrated Financial Times names local radio station an African growth leader
Johannesburg-based radio station, HOT 102.7FM, has been ranked among the continent’s top-performing businesses in the Qatar Airways breaks new ground with first-ever game competition, enabled by Starlink connectivity
Qatar Airways has set a new benchmark with the launch of a pioneering e-sports competition, Cadbury Lunch Bar’s 60-year celebration gift uncovered
