Tag: Social media
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Email marketing performs seven times better than social media
Brands are expected to spend 4537 billion ZAR on social media marketing in 2024 to fight for consumers’ attention. With people spending more than two hours a day on social […]
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X, Threads and cross-pollination across social media for 2024
By Miliswa Sitshwele, head of social media at Flow Communications Social media has been a whirlwind in recent years. We started with poking, not having a Facebook wall, no emojis […]
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Predicting 2024’s influencer future
By Danyaal Cloete, Managing Director at Social Star. As 2024 unfolds, the social media influencer landscape has experienced a vibrant transformation, offering exciting opportunities for businesses to capitalise on these […]
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Flow partners with ooba Home Loans to supercharge developer marketing efforts
Flow, a leading innovator in automated social media advertising solutions, is thrilled to announce its latest partnership with ooba Home Loans. This collaboration represents a game-changing opportunity for property developers, […]
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Protect yourself and your business from social media scammers
With the staggering rise of social media scams globally, business executives find themselves increasingly targeted by cybercriminals seeking to exploit their personal and professional lives. WhatsApp, Facebook and Instagram have […]
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The rise of un-social media
By Werner Koegelenberg, Director at Instant Grass Holdings Social media, once hailed as a revolutionary tool for connection and communication, has undergone a profound transformation that has redefined its purpose […]
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Unlocking success: Essential tips for a results-driven influencer marketing campaign
By Cindy Laufs, founder and CEO at Hustle Media Influencer marketing is here to stay as a powerful tool for brands seeking to connect with their target audiences authentically and effectively. […]
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Five reasons why nano-influencers are the key to social media success
By Pieter Groenewald, CEO at Nfinity Influencer The UX on your Shopify store is seamless, your product offering is outstanding, but you’re not getting the clicks, traction or return on […]
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DUKE gets taste buds talking in new Sunshine D campaign
When the team at Sunshine D briefed DUKE to launch the new look and taste, one of the key objectives was to build awareness and get consumers to taste the […]
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Four crucial misconceptions about workplace social media policy
By Mkhuseli Vangile, founder and managing director at The Dynaste Communication Firm In today’s digital era, social media has become an essential aspect of both our personal and professional lives. […]
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The discipline of staying power – The value of your PR campaign
By Samantha Hogg-Brandjes, MD of GinjaNinja In a world of nanosecond attention deficits and on-demand everything, true PR is the great brand differentiator. Marketing managers, media buyers and brand custodians […]
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What businesses need to know about the future of online communities
Ten years ago, it might have been acceptable for a business or creator to not have an online presence. Today, as the saying goes, “if you’re not online, you don’t […]
As South Africans, having stories woven into the fabric of everyday life is an age-old The top 10 outsourcing myths debunked
Outsourcing is surrounded by misconceptions. Dispelling these is crucial for businesses to make informed decisions RPI Honors Lianne Booth of Achievement Awards Group with Recognition Champion Award
Lianne Booth of Achievement Awards Group was awarded the Recognition Champion Award by Recognition Professionals Radisson Hotel Group appoints Hook, Line & Sinker
Radisson Hotel Group, one of the world’s leading international hotel groups, has appointed award-winning and Gen Zer’s and millennials have very different ideas on parenting
Generational influences continue to shape consumer behaviour, as both Gen Z and millennial generations take 8 reasons why your business may get hacked
By Warren Bonheim, MD of Zinia No matter how big or small, any business can Top marketers and academics will share key insights at this year’s AMC Conference
Speakers at the upcoming African Marketing Confederation’s (AMC’s) third annual conference include professionals with multiple TikTok announces industry-first sub-Saharan Africa Safety Advisory Council
TikTok is taking major steps to boost safety on its platform across Sub-Saharan Africa, with 2024 Effie Awards finalists announced
Effie South Africa is pleased to announce the 26 finalists in the 2024 Effie Awards IMM Institute helps drive entrepreneurial success through new Associateship Category and Innovation Hub
