Tag: Sea Monster
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How businesses can leverage games to drive social change
By Glenn Gillis, CEO of Sea Monster Games are one of the biggest entertainment categories in the world today. Globally, video games are worth more than US$242 billion and are […]
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5 Big impact gaming trends to keep an eye on in 2024
By Glenn Gillis, CEO of Sea Monster Wouldn’t it be incredible if 2024 is the year that we use technology to create better businesses, better communities and better people? Games […]
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Here’s why games may prove critical in the fight to protect South Africa’s oceans
By Glenn Gillis, CEO, Sea Monster South Africa’s oceans, like others around the world, are under grave threat from overfishing, poaching and other illicit marine activities. That threat isn’t just […]
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Forget the moral panic – gaming and impact games can stimulate mental wellbeing
By Glenn Gillis, CEO at Sea Monster No matter how much you enjoy gaming, chances are you’ve felt a nagging sense of guilt about playing at one point or another. […]
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Are Chief Marketing Officers battling with attribution models?
By Glenn Gillis, CEO at Sea Monster ‘Half the money I spend on advertising is wasted; the trouble is I don’t know which half.’ The famous saying by successful US […]
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Brands must look to measurable gamification to reward their most engaged customers
By Lebo Lekoma, Head of Client Services at Sea Monster As customer expectations continue to evolve rapidly, driven by digitalisation and changing needs, brands need to find new and exciting […]
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Marketing to children in a digital world walks a fine line between ethics and opportunity
By Glenn Gillis, CEO at Sea Monster Generation Alpha has more screen exposure than any other generation before it and with the technological boom, the average toddler can work an […]
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Back to the basics: Marketing methods that are still relevant and effective
If the pandemic has taught us anything, it is that the only constant in life is change, which is also true in marketing. To keep up with the needs of […]
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What makes serious games seriously good?
By Glenn Gillis, CEO at Sea Monster The term “serious game” may well read as an oxymoron – isn’t a game by its very nature meant to be fun and […]
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Investing in influence: why marketing ROI should focus less on the returns, and more on the investment
By Glenn Gillis, CEO at Sea Monster The average marketing exec in the industry today likely spends a fair amount of time weighing up the return on investment (ROI) for […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
