Tag: Reach Africa
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How CTV is turning viewers into buyers
By Leslie Adams, Sales Director at Reach Africa Not long ago, watching television was a shared ritual: families gathered around the same screen, tuning in to the daily soaps or […]
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The future of TV is digital: Know the metrics that matter to your brand
By Leslie Adams, Sales Director at Reach Africa South Africa is on the brink of one of the most game-changing moves in media measurement in decades: in September, the Broadcast […]
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Is South Africa ready for the connected TV tipping point?
By Leslie Adams, Sales Director at Reach Africa For decades, television was the heavyweight of media spend. If you wanted mass reach, you bought primetime TV. Simple. But audiences don’t […]
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Let’s not overthink it: CTV is just TV
By Leslie Adams, Sales Director at Reach Africa The media industry loves a shiny acronym. OTT, AVOD, FAST – and now CTV. But in the rush to categorise every shift […]
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Ads are no longer disrupting – they’re unlocking
By Leslie Adams, Sales Director at Reach Africa Once upon a primetime, advertising had its place: neatly slotted between soapies on TV or nestled between the pages of your favourite […]
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TV advertising just got smarter
By Leslie Adams, Sales Director at Reach Africa For decades, TV ruled the living room. It was where families gathered for the 8pm Sunday night movie, rushed home for the […]
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TV licences are outdated, but is a streaming levy the right fix?
By Leslie Adams, Sales Director at Reach Africa The TV licence system is on life support. Less than 20% of South Africans with a licence actually pay – and the […]
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2025 Streaming trends: While the wars might be over, the battle to connect with audiences heats up.
The latest report from global analyst and advisory firm, Omdia, has set the internet ablaze with its 2025 Trends to Watch report, which predicts 2025 to be the first year […]
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Rage against the TV screen: is Gen Z done with TV?
The data is in and it’s official: things are not looking good for South African television. The latest MAPS data overview from the Market Research Foundation shows a massive decline in […]
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How to make it in Africa
By Leslie Adams, Sales Director at Reach Africa While whether Showmax will deliver on its promise to “change the game of streaming in Africa” remains to be seen, so far […]
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Three things that will shape advertising in 2024
By Leslie Adams, Sales Director at Reach Africa A barrage of trend think pieces constantly flood our favourite news sites and inboxes, courtesy of whatever newsletter we don’t remember subscribing […]
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Angry Birds, Audio and Ad spend: The Rise of the African Mobi Gamer
By Leslie Adams, Sales Director at Reach Africa Who would have guessed that a couple of Angry Birds with superpowers would have gained such a cult-like following, amassing five billion […]
By Thule Ngcese, Creative Partner & Co-Founder at Distrikt 9 I’m grateful to have been a Rewire, reinvent and reclaim: How identity shapes the way you lead and succeed in business
When high achievers hit a wall in business, relationships or personal fulfilment, the instinct is The dark side of automation
By Tanika Corneleus, Digital Campaign Lead at midnight Automated systems have transformed every aspect of Planet Rage: The Ultimate Geek Playground
From 5–7 December 2025 on Level 8, the sleek covered rooftop of Fourways Mall will The future of independent contractors is structured, outcome-driven and blended
By Marcel Capra, Chief Operations Officer of EQPlus Independent contracting is moving out of the Windhoek Beer rolls out the Hops Truck
Windhoek Beer is flipping the script on traditional food rules with its bold new campaign: IPT positions Microsoft Copilot as a team of task-ready AI agents for real business outcomes
IPT, a managed IT services and cybersecurity provider, today announced a practical approach to Microsoft HOT 102.7FM voted Gauteng’s favourite radio station
Johannesburg’s much-loved radio station, HOT 102.7FM, has once again proven that radio done right wins Culture, pop culture and the marketing mirror: Which influences which?
By Niko Kougioumtzis, Strategist at RAPT Creative One strong definition of culture comes from UNESCO, Cyber leadership is business leadership
