Tag: Reach Africa
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What Samsung’s DSTV stream integration means for the future of TV
By Adiela Dramat, Senior Sales Partner at Reach Africa The significance of Samsung’s agreement with Canal+/MultiChoice extends beyond simply making the DStv Stream app available on more TVs. Across the […]
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The World Cup audience goes beyond the broadcast
The 2026 FIFA World Cup will attract billions of viewers, but the biggest opportunity for brands may lie with the multi-screen fans consuming more than just the live games, says […]
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5 steps to run your CTV campaign in Africa
By Adiela Dramat, Senior Client Partner at Reach Africa Connected TV (CTV) is one of the fastest-growing advertising channels on the continent and the brands investing in it are discovering […]
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CTV delivers 30% more ROI, yet remains an undervalued strategic asset in media planning
By Leslie Adams, Sales Director at Reach Africa Say a marketing medium consistently delivered 30% higher ROI than almost everything else in your media mix, you would surely prioritise it, […]
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CTV is reshaping how brands reach television audiences
By Adiela Dramat, Senior Client Partner at Reach Africa For many years, TV advertising worked in a fairly simple way. Campaigns were planned around programme schedules, media was booked months […]
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FIFA takes the World Cup to TikTok: What it means for the future of sports viewing
By Leslie Adams, Sales Director at Reach Africa FIFA’s just-announced partnership with TikTok is a prime example of brands and platforms meeting audiences where they already are, rather than expecting […]
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V appoints Reach Africa as advertising partner to expand Smart TV advertising across Africa
Reach Africa has announced a key new partnership with V, the company formerly known as VIDAA – the fastest-growing Smart TV platform embedded at device level across a rapidly expanding […]
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6 Streaming trends to watch in 2026
By Leslie Adams, Sales Director at Reach Africa Every new year brings a fresh wave of predictions about where streaming is headed, with experts peering into their crystal balls (or […]
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Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of those moments that rewrites the rulebook for global entertainment. And interestingly, it mirrors what we’re […]
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Is December South Africa’s new prime time?
By Leslie Adams, Sales Director at Reach Africa For years, the industry has repeated the same old December cliché: Come the unofficial start of the summer holidays with the long […]
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How CTV is turning viewers into buyers
By Leslie Adams, Sales Director at Reach Africa Not long ago, watching television was a shared ritual: families gathered around the same screen, tuning in to the daily soaps or […]
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The future of TV is digital: Know the metrics that matter to your brand
By Leslie Adams, Sales Director at Reach Africa South Africa is on the brink of one of the most game-changing moves in media measurement in decades: in September, the Broadcast […]
For over a decade, digital marketing has been defined by the pursuit of accountability. From Tropika celebrates South African creativity with Dr Esther Mahlangu-inspired murals and branded taxis
Following the highly anticipated launch of its new limited-edition Ginger Beer-flavoured dairy fruit mix, Tropika What we can learn from AI sceptics
By Linda Saunders, Country Manager & Snr. Director Solution Engineering Africa at Salesforce Across the The best PR advice might be: wait
By Lindiwe Mncube, Account Director at Tribeca PR PR has become very good at moving The emotional arc of rewards
By Lianne Booth, Strategic Projects Director at Achievement Awards Group Most rewards programmes are judged Jacaranda FM’s Good Morning Angels raises over R2 million to give 23 South Africans the gift of sound this Mandela Day
In an extraordinary display of generosity and community spirit, Jacaranda FM’s Good Morning Angels has Should brands stay neutral in our divided world?
By Willem Steenkamp, senior writer and editor at Flow Communications Whether or not a brand Africa’s top marketing minds gather to shift the continent’s narrative
Africa’s leading Chief Marketing Officers are helping shape how societies see themselves, how countries present Regional airports reshape SA’s domestic aviation network
A wave of capital spending at regional airports across George, King Phalo International Airport, Upington Pick n Pay answers rugby’s biggest question in creative new Springbok campaign
