Tag: RAPT Creative
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Loyal by design: Why great brands are engineered, not just loved
By Melanie Campbell, Partner of Group Strategy at RAPT Creative In today’s hyper-fragmented, choice-saturated marketplace, loyalty doesn’t just happen, it’s engineered. Consumers don’t wake up feeling loyal. Loyalty is the […]
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Rebel with a cause: Melanie Campbell takes a seat at the helm at RAPT Creative
RAPT Group welcomes aboard Melanie Campbell as Partner: Group Strategy, effective from July 1. Campbell, with over 26 years of comprehensive experience in marketing and business transformation across diverse international […]
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The importance of jury duty
By Tanya de Jongh, Integrated Creative Director at RAPT Creative Being nominated to serve on the jury of the 2024 Bookmark Awards prompted me to contemplate my career and the […]
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RAPT Creative’s new investment drives a cutting-edge media framework
RAPT Creative, already a wavemaker in the South African marketing world, is embarking on an ambitious journey to revolutionise the traditional agency model. The agency’s latest venture seamlessly blends media […]
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RAPT Creative makes stellar debut in SCOPEN’s 2023/24 AGENCY SCOPE
RAPT Creative has taken SCOPEN’s 2023/24 AGENCY SCOPE South Africa by storm to rank 4th on its Agency Performance Table, scoop up four 1st place or tied 1st place results, […]
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Adland newcomer proves its mettle, again
RAPT Creative, the agency that opened its doors with three employees just months before the global COVID-19 lockdowns, yet emerged from the pandemic years having added international brands like Sol, […]
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RAPT Creative’s CEO Garreth van Vuuren makes it to the top at the 2023 M&G’s 200 Young South Africans
The coveted Mail & Guardian’s top 200 Young South Africans for 2023 has been unveiled, and making it to the list is RAPT Creative’s CEO and Founder, Garreth van Vuuren, […]
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RAPT Creative launches influencer campaign for Sol
Citizen-of-the-world beer brand Sol has opted to speak up against the most challenging dilemma facing South Africa’s youth state of mind – this in a bid to break through the […]
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Creative heavyweight James Cloete joins RAPT as Chief Creative Officer
Creative heavyweight, maverick thinker and serial business starter, James Cloete, has joined RAPT Creative as Chief Creative Officer. Cloete, who burst onto the scene while still studying at Vega, joined […]
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RAPT Creative appoints Partner: Creative and Strategy
RAPT Creative, the agency that opened its doors just eight months before the global Covid-19 lockdown but has bucked the trend to grow dramatically and now employs 46 people and […]
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Differentiation is dead – “Be undefined”
The Foschini Group’s (TFG) leading denim brand, Relay Jeans, has launched a new and exciting instore and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with […]
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Light-hearted new Sol campaign aims to show a new lens through which to view the world
Sol Beer, together with its partner agency, RAPT Creative, has conceptualised a new digital campaign – Sunny Side Up – that offers consumers an “upside” to look forward to, even […]
Glynt (formerly Tractor media Holdings) has announced the acquisition of loyalty aggregation app “Store (my) Six epic competitions – One legendary stage
Cosplay is taking centre stage at this year’s rAge (really Awesome gaming expo), with six Securing AI agents through smarter identity management in SA
By Boland Lithebe, Security Lead for Accenture, Africa The conversation about artificial intelligence in South How CTV is turning viewers into buyers
By Leslie Adams, Sales Director at Reach Africa Not long ago, watching television was a Retail at a turning point as industry moves to professionalise its workforce
South Africa’s retail sector, one of the country’s largest employers and worth R1.7 trillion, is at a Publicis Groupe Africa appoints Jonty Fisher as Chief Strategy & Integration Officer
Publicis Groupe Africa is pleased to announce the appointment of Jonty Fisher as Chief Strategy & Integration Officer, AI represents the next horizon for ESG
By Prineil Padayachy (Senior Associate), Sinalo Matubatuba (Candidate Attorney) and Ilhaam Fredericks (Candidate Attorney) at Polygon launches first programmatic DOOH campaign in Kenya for Jaguar Land Rover
Polygon, one of Africa’s leading and largest programmatic aggregated digital out-of-home (DOOH) publisher networks has New activation team: The Kaya 959 Street Squad
Kaya 959 has announced the launch of its new activation unit – The Kaya 959 Why mentorship is the non-negotiable skill accelerator for 2025
