Tag: Personalisation
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5 WhatsApp marketing trends to transform customer engagement in 2024
As businesses continue to adapt to evolving consumer behaviours in a digital-first world, WhatsApp Business API is emerging as a critical tool for marketers to meet new expectations. With advancements […]
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Customer loyalty: From mass media to minutiae, from reach to reaching out
By Richard Cramer, Customer Engagement Director at Achievement Awards Group The proliferation and splintering of media, and the different ways in which people use them, makes communicating with customers more […]
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Loyalty programmes: The move to digital engagement
By Len Lubbe, CEO at LoyaltyPlus Loyalty programmes have been a mainstay of customer retention strategies for hundreds of years. Yes, you read that correctly. The first recorded customer loyalty […]
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Break the scroll cycle: Beat content fatigue and maintain engagement
By Xavier Olivier, Co-CEO of DarkMatter It’s estimated that approximately 500 hours of video are uploaded to YouTube every minute. In the digital age, where information creation, curation and consumption […]
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Is SMS marketing dead? Brands were able to earn $33 million through text messages
A recent report by the e-commerce marketing platform Omnisend showed that brands were able to generate $33 million using SMS marketing in 2023. Another report shows that 66% of consumers […]
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The evolution of customer loyalty programmes
By Len Lubbe, CEO and Founder of LoyaltyPlus Over the past 25 years, I have witnessed a remarkable transformation in the customer loyalty landscape, largely attributed to technological advancements and […]
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Unleashing the power of email lead-gen for your business
By David Lichtenstein, CEO of Superhuman Sales In the competitive marketing world, one truth reigns supreme: email stands out as one of the unrivalled champions of B2B lead generation. By […]
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Wavemaker’s Audience Solutions delivers personalised, data-driven insight
In early 2023, international media house Wavemaker announced the launch of its data solutions team: Wavemaker Data and Analytics. The new offering comprises five pillars, the first of which is […]
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New report reveals how humanity should be a top priority for business leaders in 2023
The pandemic triggered a seismic shift in the way we work. It shone a spotlight on employee’s challenges and spring boarded platforms for them to voice their unhappiness. Today, people […]
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You can turn your most disengaged customer into your most loyal advocate: here’s how
By Brent Haumann, Managing Director at Tilte We live in a time when it’s more difficult than ever to hold a customer’s attention. At any given time, after all, most […]
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Brand resilience: The key to business survival in 2023?
Resilience is increasingly recognised as a key skill for thriving in the future workplace. By extension, brand resilience is equally important in crowded marketplaces, plagued by economic headwinds. A number […]
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Why SQL skills are becoming essential to digital agencies in a cookieless world
By Francois Jooste, Digital Campaign Manager at +OneX Browse any social media feed and you’re likely to come across a video or post advocating that you learn SQL to supercharge […]
A revamped experience, including both the prestigious IMM Institute Excellence Awards Dinner and an illuminating Machine wins metal at New Gen
Publicis Groupe’s creative solutions agency, Machine, delivered a stellar performance at the 2024 New Generation Social …
Nobel Prize in Literature laureate, Abdulrazak Gurnah, spread a message of hope and solidarity when The ultimate AI assistant joins the Epica Awards jury
The Epica Awards, the only global creative competition judged by journalists, is introducing a new Electrolux Group unveils updated brand identity for premium brand AEG
Electrolux Group premium brand AEG unveils a bold new look and first ever sound identity to Savanna & Showmax launch Laugh Africa Comedy Boxset
Showmax has launched an exhilarating thirteen-episode series from the Laugh Africa Comedy Festival. The festival, Ignore employee burnout at your peril
Employee burnout is a serious challenge facing companies of all sizes in South Africa. As …
Zoho Corporation, a global technology company, announced the launch of Zoho IoT, a user-friendly and scalable The new frontier in customer experience: Meeting evolving expectations
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab In today’s fast-paced world, Tribeca wins Best Mid-Sized Consultancy at PRISA PRISM Awards
