Tag: Penquin
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What clients really want from agencies in 2026 (and what they won’t pay for)
The agency-client relationship is undergoing a radical transformation in 2026. The days of “creative for creative’s sake” have officially been replaced by a demand for uncompromising accountability. According to Neill […]
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Why influencer marketing budgets shifting back to authentic creator-led content in 2026
The South African marketing landscape is witnessing a significant recalibration of digital budgets. Penquin, a leading brand and communications agency, has identified a decisive shift back toward creator-led content, as audiences […]
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How to make a lasting impression during your internship
In today’s competitive job market, internships have become more than just a line on a CV. They are often the first real opportunity to turn potential into a profession. But […]
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Why creative risk-taking is essential for advertising success
In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, one of South Africa’s leading brand and communication agencies, is calling on marketers […]
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Why 2026 marketing success lies in the “Why”, not the “What”
At the start of every year, the marketing industry engages in a familiar, high-stakes ritual: the prophecy game. The industry enters a season where charts flash, experts nod and thousands […]
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Why Gen Z is quietly switching off brands that don’t walk the talk
As Gen Z continues to dominate cultural conversation and spending power, Penquin, one of South Africa’s leading brand and communication agencies, is urging brands to rethink how they show up in […]
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Why strategic consistency, not reinvention, builds stronger brands in 2026
As the 2026 calendar year begins, the corporate world once again feels the pressure of the so-called “January Reset” – a belief that brands need to refresh, pivot or reinvent […]
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How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated and brands that once relied on traditional media rhythms found themselves needing to rethink everything […]
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What marketers keep getting wrong about Black Friday
Black Friday has become one of the loudest and most predictable days in the marketing calendar, but according to Penquin’s Strategy Director, Thando Mxosa, the noise has disguised how disconnected brands […]
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Five questions to ask yourself before setting 2026 goals
As the year winds down, many of us start thinking about what’s next: what we want to change, achieve or let go of in the new year. However, before rushing […]
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Why mentorship is the non-negotiable skill accelerator for 2025
In a rapidly evolving professional landscape marked by digital disruption, hybrid work models and shifting employee expectations, one timeless concept continues to prove invaluable: mentorship. As organisations and individuals alike […]
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Penquin appoints Thando Mxosa as Strategy Director to drive bold strategic growth
Brand and communication agency, Penquin, is proud to announce the appointment of Thando Mxosa as its new Strategy Director. This key leadership move reinforces Penquin’s commitment to placing rigorous insight and future-facing […]
Salesforce hosted an intimate media roundtable at WeWork Oxford Road in Rosebank, Johannesburg, for a Twelve South African marketers and creatives selected as shortlist jury members for Cannes Lions 2026
Twelve of South Africa’s most respected experts in the creative marketing industries have been selected Flow Communications welcomes new high-profile clients on board
Flow Communications announces the addition of two new clients to its portfolio: the new national South Africa’s top marketing and supply chain talent honoured at IMM Institute Excellence Awards gala dinner
South Africa’s top marketing and supply chain professionals gathered for the IMM Institute Excellence Awards Prevention alone won’t suffice for South African businesses; cyber resilience is the real defence
South Africa is no longer a bystander in the global cybercrime landscape but a primary Entries open for the 37th Galliova Awards
The South African Poultry Association (SAPA) is proud to announce that entries are now open Micro moments are greater than macro meltdowns
By Penelope Meniere, National Marketing Manager at Workshop17 More than eight in ten employees are Meet SA’s new Entrepreneur of the Year – Taryn Hunter Sharman brings hope for entrepreneurs in a tough economy
As South Africa continues to grapple with persistently high unemployment, entrepreneurship has moved beyond choice The ROI of rewards: Justifying incentive travel to your CFO
By Jodie Block, Incentive Travel and Rewards Manager at Achievement Awards Group CFOs and other Jacaranda FM celebrates 40th birthday on an epic feel good tour across South Africa
