Tag: Outdoor advertising
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Outdoor Network expands digital rotator network with new site in George
George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers […]
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Supporting small businesses: Tractor offers free outdoor advertising to SMEs
Tractor Outdoor is calling on all entrepreneurs and small to medium-sized enterprises (SMEs) to give their businesses a boost this year by leveraging the visibility of out of home (OOH) […]
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Stirring night-time outdoor ads portray the harsh reality on children’s phone screens
Finland’s largest child welfare organisation published an outdoor ad campaign to remind parents and adults of the content children see when browsing their phones, especially at night. The campaign consisted […]
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The sky is the limit for Primedia Outdoor with Bongumusa Makhathini as its new CEO
After an intense executive search by Egon Zehnder, an international head hunter, Primedia Group announced that leading businessman Bongumusa Makhathini has joined the Group, heading up Primedia Outdoor. It is […]
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Programmatic Digital Out of Home has arrived
By Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have […]
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Lerato Agency wins lucrative advertising opportunity
Lerato Agency were amongst 20 companies who have won media space valued at R175 000 from Tractor Outdoor as part of their 20in21 SME marketing Initiative. This opportunity means that […]
Dr Elaine van Wyk, Group Chief Marketing and Sales Officer at IMM Graduate School As How marketing changed in 2025 and what it means for brands
2025 was a watershed year for marketers in South Africa. Consumer behaviour shifted, technology accelerated Machine celebrates major wins at the 2025 Pendoring Awards for Spotify
Machine is proud to announce a standout performance at the 2025 Pendoring Awards, securing multiple Tractor Outdoor integrates third-party verification into DOOH network, increasing advertiser confidence
South Africa’s digital out of home (DOOH) industry is entering a new phase of maturity, Netflix’s $72bn dollar deal with Warners Bros – Expert weighs in on what this means for the streaming landscape
By Leslie Adams, Sales Director at Reach Africa ‘Netflix buying Warner Bros Discovery is one of FASA Annual Conference 2026: Building the South African economy through franchising
The Franchise Association of South Africa (FASA) is proud to announce its highly anticipated Annual AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy
By Natascha Torres, head of digital media strategy at iqbusiness Google has steadily moved towards Jacaranda FM’s flagship Breakfast and Drive Shows triumph at 2025 Telkom Radio Awards
Jacaranda FM, one of South Africa’s beloved multi-award-winning radio stations, has once again proven its Brandtech+ has 100 global creative roles for South African talent
Brandtech+, the global creative and technology “engine room” of The Brandtech Group, announced they have How AI levels the playing field for SMEs
