Tag: OOH
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The case for Cape Town: Why you should be directing your OOH spend to the Mother City
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media […]
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Creative giants: Iconic gantries captivate audiences
With an extensive network of sites spread across South Africa, Outdoor Network’s gantries are high-impact, super-sized, dominant and iconic out-of-home advertising solutions, stretching across busy conversion nodes close to South […]
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Is OOH the new LinkedIn?
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Media Holdings Popular business networking platform, LinkedIn, is well-known for its ability to connect employers with new recruits; organisations […]
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Viu launches cheeky brand campaign that pokes playful fun at competitors
Leading over-the-top (OTT) streamer, Viu South Africa, has launched a playful new brand campaign that challenges traditional streaming models while highlighting what sets the platform apart from its competitors, including […]
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RT launches multi-market anti-neocolonialism ad campaign in Africa
RT has launched a bold new Out of Home (OOH) advertising campaign that drives to the heart of anti-colonialist sentiment across the African continent, and emphasises RT’s commitment to the […]
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Tractor Outdoor introduces OOH brand lift attribution measurement in SA
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on- and offline. Relying on simple attribution models that often overestimate the impact of direct […]
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Why OOH needs to feature in your next Gen Z campaign
By Mali Motsumi-Garrido, Sales Director at Tractor Outdoor Generation Z – or those born between 1996 and 2010 – are currently a big focus for marketers, who are intent on […]
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Provantage launches SA’s first real-time, place-based media audience measurement tool
Provantage, a leading provider of Out of Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive, globally recognised audience measurement tool for Place-Based Networks (PBN) in the […]
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Thinking out-the-billboard: Big ideas to bring your next OOH campaign to life
Out of home (OOH) media, revered for its BBE (that’s Big Billboard Energy) and larger-than-life presence, is a great way to gain the attention of consumers. In fact, Kantar’s latest […]
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Showing value in a goldfish economy
By Ruchelle Mouton, Group Head of Marketing & Services at Tractor Outdoor ‘He has all the attention span of a goldfish!’ For ages, goldfish – known for their nine-second attention […]
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From local to hyperlocal – street-level media brightens up urban landscapes
Bus shelters, street poles, curb side dustbins, street name ads and shopping centre parking lots in South Africa’s major metropolitan areas are among the spaces via which Street Network (a […]
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DUKE gets taste buds talking in new Sunshine D campaign
When the team at Sunshine D briefed DUKE to launch the new look and taste, one of the key objectives was to build awareness and get consumers to taste the […]
By Mateen Suliman Business Development Executive at midnight Every marketer today can repeat in their The metrics that drive successful loyalty programmes
By Frik van der Westhuizen, founding member of LoyaltyPlus In recent years, South African companies Getting value from customer feedback that is not always what it seems
By Liezel Jonkheid, Director and Founder of the Consumer Psychology Lab A friend recently shared Where can South African CEOs find growth amid geopolitical, trade, technology and workforce changes?
By Paul Calvey, Partner and Head of South Africa at Oliver Wyman Solving pressing business ExpoGuys launches industry-first sustainable stand grading system
In an era where sustainability has become a non-negotiable in business practices, ExpoGuys has taken European Marketing Confederation partners with African Marketing Confederation to drive global marketing innovation
The European Marketing Confederation (EMC) and the African Marketing Confederation (AMC) are joining forces to The BRC announces changes to the board and updates for 2025
The BRC has appointed Antonio Lee, Chief Operating Officer of eMedia Investments, as its new PRISA launches SMARTGEN: Shaping the future of public relations
At the end of 2024, The Public Relations Institute of Southern Africa (PRISA) proudly announced Tractor adds 8 new digital sites in key suburbs to its inventory arsenal
South Africa’s widely known out of home (OOH) and digital out of home (DOOH) media VML South Africa brings home the silverware from regional TikTok Ad Awards
