Tag: +OneX
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If you build it, they won’t come…unless your digital media is set up correctly
By Grant Lapping, digital executive at new-age solutions and systems integrator, +OneX Most enterprises are keen to work with partners that offer an integrated media and creative offering when they’re […]
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From take-off to autopilot: A guide to digital marketing for SMBs
By Danielle Senekal, senior digital campaign lead at +OneX When you board a plane, you trust the crew to follow a set of behind-the-scene checks that will ensure a safe […]
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AI-powered marketing: How AI insights and automation are already changing the game
By Natascha Torres, Head of Digital Strategy at +OneX Artificial intelligence (AI) has transformed how marketers have worked over the past decade, giving us powerful tools to understand, engage with, […]
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The Holy Grail of marketing: An integrated view of offline and online conversions
By Grant Lapping, digital executive at +OneX Digital channels have transformed marketing over the past 15 years by allowing brands to use algorithms to get the right message to the […]
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Why TikTok is becoming Google’s top competitor in the Gen Z market
By Erin Deetlefs, Digital Campaign Manager at +OneX Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat. But […]
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Automation vs. obsolescence: How AI is reinventing the role of the digital marketer
By Grant Lapping, digital executive at +OneX From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, […]
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Digital marketing 101: Four questions that agencies are often asked
By Natascha Torres, digital strategist at +OneX The world of digital marketing moves fast and has become so complex that it’s hard for anyone who doesn’t work hands-on with the […]
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Digital marketing services: South Africa’s next big export possibility?
By Grant Lapping, Digital Executive at +OneX With a youth unemployment rate in excess of 40%, South Africa desperately needs to create decent work at scale for its young people. […]
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Value-based bidding: A compelling option to drive higher ROI from digital media
By Natasha de Koning, digital campaign manager at +OneX Most brands have embraced automated bidding as an intrinsic part of their marketing strategy, finding it to be an efficient and […]