Tag: +OneX
-
If you build it, they won’t come…unless your digital media is set up correctly
By Grant Lapping, digital executive at new-age solutions and systems integrator, +OneX Most enterprises are keen to work with partners that offer an integrated media and creative offering when they’re […]
-
From take-off to autopilot: A guide to digital marketing for SMBs
By Danielle Senekal, senior digital campaign lead at +OneX When you board a plane, you trust the crew to follow a set of behind-the-scene checks that will ensure a safe […]
-
Privacy-first advertising: How server-side tracking changes the game
By Erin Deetlefs, Digital Campaign Manager at new-age solutions and systems integrator at +OneX It has been a long time coming, but 2024 is proving to be a decisive year […]
-
AI-powered marketing: How AI insights and automation are already changing the game
By Natascha Torres, Head of Digital Strategy at +OneX Artificial intelligence (AI) has transformed how marketers have worked over the past decade, giving us powerful tools to understand, engage with, […]
-
The Holy Grail of marketing: An integrated view of offline and online conversions
By Grant Lapping, digital executive at +OneX Digital channels have transformed marketing over the past 15 years by allowing brands to use algorithms to get the right message to the […]
-
Why TikTok is becoming Google’s top competitor in the Gen Z market
By Erin Deetlefs, Digital Campaign Manager at +OneX Most marketers think of TikTok as competing for users and digital marketing spend with the likes of Instagram, YouTube and Snapchat. But […]
-
Automation vs. obsolescence: How AI is reinventing the role of the digital marketer
By Grant Lapping, digital executive at +OneX From the rise of virtual influencers and the advent of non-fungible tokens (NFTs) to TikTok’s explosive growth and Meta’s forays into the metaverse, […]
-
Digital marketing 101: Four questions that agencies are often asked
By Natascha Torres, digital strategist at +OneX The world of digital marketing moves fast and has become so complex that it’s hard for anyone who doesn’t work hands-on with the […]
-
Digital marketing services: South Africa’s next big export possibility?
By Grant Lapping, Digital Executive at +OneX With a youth unemployment rate in excess of 40%, South Africa desperately needs to create decent work at scale for its young people. […]
-
Value-based bidding: A compelling option to drive higher ROI from digital media
By Natasha de Koning, digital campaign manager at +OneX Most brands have embraced automated bidding as an intrinsic part of their marketing strategy, finding it to be an efficient and […]
-
The lines between digital and TV are blurring — and in time, they’ll disappear
By Grant Lapping, Digital Executive at new-age systems and solutions integrator, +OneX When I embarked on my digital career in 2005, digital ad spending accounted for less than 5% of […]
-
Focus on verified end results, not just platform metrics
By Grant Lapping, Digital Executive at +OneX Meta – the owner of Facebook, WhatsApp and Instagram – and Google tower over the digital advertising landscape. Given their dominant position, it’s […]
Tribeca Public Relations (Tribeca) has secured seven new client wins in the first half of The rise of skills inflation: South Africa’s silent crisis reshaping the workforce
South Africa is facing a crisis that is unfolding quietly but rapidly. One that threatens UNICEF turns the world’s most passive habit into an act of generosity with “Sleep Aid for UNICEF”
A new ambient album scientifically engineered to ease listeners into sleep, with every stream funding Jacaranda FM’s Feel Good Tour and 40th birthday celebrations end on a high with epic Fourways finale
After four decades of entertaining, informing and connecting South Africans, Jacaranda FM marked its milestone 40th birthday SA named one of Publicis Groupe’s five global Centres of Excellence
Publicis Production South Africa has quietly become one of the network’s most strategically important production 67 minutes. 20 000 children. One powerful way to show up
Every year, Mandela Day asks the same quiet question. What will you do with your How storytelling and technology helped shape eight years of agency growth
As Tishala Communications celebrates eight years in business, the agency is reflecting on a journey shaped AI, intellectual property and governance: Why the real conversation belongs in the boardroom
By Leanne Mostert, Partner at Webber Wentzel Artificial intelligence (AI) is no longer something financial South Africa’s AI transformation will be powered by ecosystems, not individual companies
Salesforce, customers and partners accelerate AI adoption, customer transformation and skills development across South Africa …
