Tag: MRF
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Are TV viewership numbers on the comeback post loadshedding?
The latest data from the Marketing Research Foundation’s Marketing All Product Survey (MAPS™) first quarter figures of 2024 reveals a slight recovery in television viewership as the lights stay on. […]
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Rage against the TV screen: is Gen Z done with TV?
The data is in and it’s official: things are not looking good for South African television. The latest MAPS data overview from the Market Research Foundation shows a massive decline in […]
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MRF to release the latest MAPS™ data end of July 2023
After February’s milestone release of MAPS (Marketing All Product Survey) data, the Marketing Research Foundation’s (MRF) has announced that the latest MAPS data will be released at the end of […]
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MRF’s MAPS on track
The Marketing Research Foundation’s (MRF) release of data for the April 2021 to March 2022 MAPS fieldwork period will be released at the beginning of September 2022. ‘We’re pleased to […]
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MAPS, even more data – all in one place
The Marketing Research Foundation (MRF) recently presented the latest Marketing All Product Survey (MAPS) to its subscribers and the media. This release comprised the first full calendar year, January 2021 […]
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An April update on the MRF and MAPS
The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release […]
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The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once […]
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MAPS 9-month data released
The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is now available […]
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MAPS 9-month data to be released later this month
The Marketing Research Foundation (MRF) is pleased to announce its quarterly release of the Marketing All Product Survey (MAPS). The next release encompasses nine-month data (July 2020 to March 2021) […]
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